How It Works

Google’s new feature “SWIS” lets searchers browse inventory and literally see what’s in your stores by integrating your live inventory into your Google My Business profile. It’s a robust E-Commerce site built right into Google Search at the individual store level!

Make no mistake, this program is how Google is equipping local merchants with the power to compete against and beat Amazon.


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Features and Benefits

Capitalize on Micro Moments
Capitalize on Micro Moments

Whether customers perform Brand, Discovery, or Direct searches, your products are displayed to the millions of searchers on Surfaces Across Google. With Google SWIS enabled even obscure inventory gets your store to show up, increasing visibility 100 fold.

Live Inventory on Google My Business
Live Inventory on Google My Business

We are a trusted Google partner and 1 of only 4 US partners that can provide instant store verification. Our connection with over 50 POS providers allows us to sync your in-store inventory directly to your Google My Business profile.

Global Coverage
Global Coverage

We work with over 200 brands in sporting goods, optical, footwear, furniture, baby, toy, electronics, and more. We service over 8,000 retailers globally.

Works with Multi-Location Businesses
Works with Multi-Location Businesses

From small businesses to large brands, SWIS puts your products directly in front of searchers who are ready to buy now.

How SWIS Works

Connecting your live inventory to your Google My Business profile puts your product in front of the milions of shoppers on Surfaces Across Google. Your products will appear in listings on the Google Shopping Tab, Google Search, Google Maps, Google My Business, Google Images, and Google Lens.

Activate SWIS

Meet Roger

Roger - Brand Manager

With thousands of locations across the globe, Roger was eager to get his brand’s products and services directly in front of Google searchers. Setting up an e-commerce page on the company website returned less than exciting results, as the competition, Amazon and other large online retailers, were reaching his customers before he could.

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When Roger discovered that dbaPlatform could upload the inventory of each individual store directly to the GMB profile he nearly spit out his coffee. Finally, his brand could capitalize on the millions of “micro moments” happening on Google every day. Customers would see his inventory right at the top of the Google results. Soon his locations reported healthy increases in foot traffic and online orders for in-store pickup.

Meet Linda

Linda - Marketing Agency

Linda’s team at Star Media performs on-page SEO optimizations for their 15 clients. When a client approached them with information on the new e-commerce site built right into Google My Business, called See What’s  In Store (SWIS), they were excited to try something new but worried about the time and energy it would take to get the inventory fully synced. They didn’t want to try SWIS alone.

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Luckily for Linda, dbaPlatform had experience with thousands of retailers and hundreds of brands. The SWIS team at dbaPlatform carefully guided Star Media and its client through the simple process of verifying their inventory on Google.

A few months after activation, the client reported noticeable increases in online orders to their brick and mortar locations. Star Media spread the word about the success story and now 8 more of their clients are ready to activate SWIS.

“Level the playing field with big box stores...”

"We launched local deliveries and had an order within the first two days! The set-up was easy to follow as was the step by step process for order fulfillment. This partnership is an excellent opportunity to help us level the playing field with big box stores and online giants."

Great Outdoor Store
Nancy Kirstein
Great Outdoor Store

More Benefits

Take advantage of the robust E-Commerce site built right into Google Search:

Buy and Pickup in Store:
Buy and Pickup in Store:
Searchers can purchase products and pickup in store.
Google My Business:
Google My Business:
Attach products to your Google My Business profile to enable shoppers to browse your in-stock inventory.
Google Shopping Listings:
Google Shopping Listings:
Your products are eligible to show in unpaid, organically ranked listings on the Google Shopping tab.
Google Search:
Google Search:
Google will display your product images and information in listings at the top of the SERP.
Google Maps:
Google Maps:
Searchers on Google Maps will see your store listing in search results for products in your inventory.
Google Images:
Google Images:
Your product images will feature price, availability, ratings and more in listings displayed on Google Images.

Product Pricing

Connect your location's live inventory to your Google My Business
profile and start capitalizing on the millions of instant
buying decisions happening on Google every day. For
$50/month turn all your inventory into free advertising
across Google. The process is simple, to learn more,
schedule a 20 min conversation with our SWIS team.

Do you need SWIS for multiple-locations? Contact us at about SWIS for enterprise.

Sync Inventory Now

Live Inventory for Google My Business
Live Inventory for Google My Business
Increase Online Orders!
Make your entire inventory available to mobile and desktop searchers on Google!
For each location, you get:
  • Live Inventory for Google My Business
  • Global Coverage
  • Support For Over 50 POS Providers
  • In-store Pickup or Reserve Online
  • Exposure on Surfaces Across Google
dbaPlatform is the first to offer Live Inventory Management for Google My Business.
* annual contract

Complete Suites


Multi-Location Pricing

We offer special discount pricing for brands and franchises with multiple locations. Get primo product placement for your entire inventory when you activate Google SWIS.

Activate SWIS

Compare Other SEO Services with dbaPlatform

Check current industry leaders for pricing and service coverage
across local SEO optimization services in our comprehensive
Competitive Comparison Chart!

Compare service providers in these categories

  • Google My Business Optimization Services
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  • Directory Citations
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See how dbaPlatform stacks up. Get an integrated tools suite and start saving time and money!

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Have questions? We've got answers.

What do I bring to the onboarding meeting?

Google My Business access ( be sure you have owner access )
Merchant center access
Adwords access

How often will my inventory be updated?

Our system will update your Google inventory feed every 24 hours.

In what countries is the SWIS program available?

United Kingdom

How long does it take to activate SWIS?

Most feeds will be active within 30 - 45 days.

How does inventory verification with Google work?

Once we request verification, In 5-10 business days Google will reach out and schedule a date window of 2 weeks. They will request a date for you to choose that works best, and a contact person at each store location to conduct the inventory verification. Google will randomly choose 100 SKU’s at each location that will need to be verified for quantity, price, and SKU number along with a handful of photos of the merchandise.  This process could take up to two hours and is only a one time thing with Google and will not require multiple verifications.

What if I do not have a merchant center account?

DBA can create one for a $100 setup fee.

Local SEO Professional Checklist
Updated for 2020

Download the 2-page Optimizer Checklist jam-packed with more than 30 optimization tasks to ensure you're doing everything possible to beat the competition and improve your Google My Business listing. Our gift to you, this is the same list our Pro Services team uses to get fast results.


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