Google’s new feature “SWIS” lets searchers browse inventory and literally see what’s in your stores by integrating your live inventory into your Google My Business profile. It’s a robust E-Commerce site built right into Google Search at the individual store level!
Make no mistake, this program is how Google is equipping local merchants with the power to compete against and beat Amazon.
Whether customers perform Brand, Discovery, or Direct searches, your products are displayed to the millions of searchers on Surfaces Across Google. With Google SWIS enabled even obscure inventory gets your store to show up, increasing visibility 100 fold.
We are a trusted Google partner and 1 of only 4 US partners that can provide instant store verification. Our connection with over 50 POS providers allows us to sync your in-store inventory directly to your Google My Business profile.
We work with over 200 brands in sporting goods, optical, footwear, furniture, baby, toy, electronics, and more. We service over 8,000 retailers globally.
From small businesses to large brands, SWIS puts your products directly in front of searchers who are ready to buy now.
Connecting your live inventory to your GMB listing puts your product in front of the milions of shoppers on Surfaces Across Google. Your products will appear in listings on the Google Shopping Tab, Google Search, Google Maps, Google My Business, Google Images, and Google Lens.
With thousands of locations across the globe, Roger was eager to get his brand’s products and services directly in front of Google searchers. Setting up an e-commerce page on the company website returned less than exciting results, as the competition, Amazon and other large online retailers, were reaching his customers before he could.
When Roger discovered that dbaPlatform could upload the inventory of each individual store directly to the GMB profile he nearly spit out his coffee. Finally, his brand could capitalize on the millions of “micro moments” happening on Google every day. Customers would see his inventory right at the top of the Google results. Soon his locations reported healthy increases in foot traffic and online orders for in-store pickup.
Linda’s team at Star Media performs on-page SEO optimizations for their 15 clients. When a client approached them with information on the new e-commerce site built right into Google My Business, called See What’s In Store (SWIS), they were excited to try something new but worried about the time and energy it would take to get the inventory fully synced. They didn’t want to try SWIS alone.
Luckily for Linda, dbaPlatform had experience with thousands of retailers and hundreds of brands. The SWIS team at dbaPlatform carefully guided Star Media and its client through the simple process of verifying their inventory on Google.
A few months after activation, the client reported noticeable increases in online orders to their brick and mortar locations. Star Media spread the word about the success story and now 8 more of their clients are ready to activate SWIS.
"We launched local deliveries and had an order within the first two days! The set-up was easy to follow as was the step by step process for order fulfillment. This partnership is an excellent opportunity to help us level the playing field with big box stores and online giants."
Take advantage of the robust E-Commerce site built right into Google Search:
Connect your location's live inventory to your GMB
profile and start capitalizing on the millions of instant
buying decisions happening on Google every day. For
$50/month turn all your inventory into free advertising
across Google. The process is simple, to learn more,
schedule a 20 min conversation with our SWIS team.
Do you need SWIS for multiple-locations? Contact us at firstname.lastname@example.org about SWIS for enterprise.
We offer special discount pricing for brands and franchises with multiple locations. Get primo product placement for your entire inventory when you activate Google SWIS.
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Have questions? We've got answers.
Google My Business access ( be sure you have owner access )
Merchant center access
Our system will update your Google inventory feed every 24 hours.
Most feeds will be active within 30 - 45 days.
Once we request verification, In 5-10 business days Google will reach out and schedule a date window of 2 weeks. They will request a date for you to choose that works best, and a contact person at each store location to conduct the inventory verification. Google will randomly choose 100 SKU’s at each location that will need to be verified for quantity, price, and SKU number along with a handful of photos of the merchandise. This process could take up to two hours and is only a one time thing with Google and will not require multiple verifications.
DBA can create one for a $100 setup fee.
Download the 2-page Optimizer Checklist jam-packed with more than 30 optimization tasks to ensure you're doing everything possible to beat the competition and improve your Google My Business listing. Our gift to you, this is the same list our Pro Services team uses to get fast results.