CNC Cabinetry Case Study

CNC Associates is one of the Northeast’s largest manufacturers and distributors of Kitchen Cabinets, Countertops, Bathroom Vanities, and Vanity Tops. CNC Associates has been in business for twenty years and has hundreds of independent dealers. Their marketing agency handles website projects, email campaigns, tradeshow logistics, and more — including directory optimization.

While posting to CNC’s Google My Business site, the agency was introduced to dbaPlatform, which allows automated posting to multiple locations at the touch of a button. The agency used dbaPlatform to ease the monotony of adding meta-data or EXIF-data to the photos posted on CNC’s listing when they had a brilliant idea that would earn CNC the loyalty of its entire dealer database.

Until now directory optimization has been a manual process of finding photos, adding latitude/longitude and other data behind the scenes. Even though the process is simple, a unique post needs to be created every week with a picture and write up.

But now with the power of dbaPlatform, the agency realized that the simple Google My Business optimization process could be replicated with no further effort, meaning that what the agency was creating for CNC Cabinetry’s profile could be cloned to all of their dealers simultaneously giving every single dealer a $250/month advantage — optimization of the greatest local directory going, thereby producing thousands or hundreds of thousands of dollars of revenue right down the industry channel.

“What if . . .” the agency conjectured, “we set-up a value-added program that CNC’s dealers could enroll themselves to receive this benefit for free just for being a CNC dealer?”

CNC executives were thrilled and began promoting the program right away and in the first months enrolled 78 of their dealers.

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