Google My Business Call Tracking Tips
How to use call tracking in local search without affecting NAP and SEO.
In a perfect world, digital marketing professionals wouldn’t need to prove their worth to clients. Clients would trust them completely and give them an infinite budget to work with. In reality, a significant part of a digital marketer’s job is tracking every move and measuring ROI to demonstrate how their work is paying off.
Call tracking can uncover a range of insights to enhance your digital marketing efforts, especially in local search and Google Maps. Even though you may be familiar with how call tracking works and why you need to track calls, you may still have unanswered questions about the best ways to incorporate call tracking into your digital marketing efforts with respect to local SEO and NAP consistency online. If a local business listing name, address and phone number aren’t consistent, then search engine confidence is diminished. Historically speaking, introducing a call tracking number reduces phone number consistency. Arguably, the number one reason that marketers shy away from utilizing call tracking is fear for their on-page and off-page SEO.
There’s a simple method for getting the most from call tracking without hurting local SEO and NAP consistency:
2. List official business phone number as secondary in Google My Business listing.
Search engines index your data to create a complete digital profile for your business in local search by searching the web to match your name, address, and number in places like Google Maps, social media profiles, and your website. When search engines have a hard time matching inaccurate information, your business runs the risk of search engines creating new clusters of information based on wrong local citation consistency. If duplicate listings are created, they can be especially dangerous as they may steal priority from the main listing.
One technique to use to ensure proper local citation consistency is to add the call tracking number as the primary number of your Google My Business listing and add the official business phone number as a secondary number on your GMB listing. Search engines will still recognize the official phone number which will help to avoid NAP concerns.
3. Avoid using tracking numbers in other directory listings.
Avoiding the use of adding call tracking numbers in local directories should be common knowledge to digital marketing professionals. However, there are a few scenarios where it’s necessary so it’s important to do it the right way. Misusing tracking phone numbers could potentially create NAP nightmares. Implementing call tracking numbers into directory listings is perfectly safe as long as digital marketers are certain that they are correctly inserting both the tracking number and official business phone number in all citations. For example, you can list your tracking phone number as the primary number and your
4. Use schema markup to send clear NAP signals.
One tip many digital marketers might not be aware of for local business SEO and structured data is the use of the Telephone
To use it correctly, just add itemprop=”telephone” to the
5. Make sure you own your call tracking phone number.
Some call tracking services do not allow you to keep your trackable phone number once you discontinue working with the service. This will be frustrating when your call tracking phone number is sold to a new business at the end of your contract. The last thing you want are calls from current and prospective customers going to a business that is not yours. Never track calls using a phone number that will not be transferred to you once your contract expires. When you get a trackable phone number from dbaPlatform that hooks up to your GMB dashboard, it will always be transferred over to the business owner upon cancellation.
To wrap it all up, online marketing is constantly evolving. The digital realm makes it much easier for marketing professionals to understand customer behavior, get instant conversions, and track
Real Life Results
Digital marketing professionals who use the