For multi-location businesses and agencies, keeping business listings accurate is just the beginning—knowing how and when changes happen is just as critical. Whether updates are made automatically by a citation management system or manually by team members, visibility into those changes helps maintain consistency, prevent errors, and strengthen brand control.
That’s where the Account Activity Report comes in. This detailed reporting tool tracks every update made to your listings, automated or user-driven, so you can see what changed, who changed it, and when. It gives you the oversight needed to ensure your data remains clean, compliant, and aligned with your business goals.
Automated Update Tracking
See exactly which fields were updated by the system—like address, phone number, hours, and more—to keep listings accurate across directories.
User Edit Monitoring
Track manual edits by internal users, including who made the change, what they changed, and when.
Full Change History by Location
Drill down into each business location to view detailed before-and-after data for every modification.
Service Log Visibility
Know whether an update was synced automatically or manually saved within the platform for complete transparency.
Streamlined QA and Oversight
Identify recurring issues and data points that need ongoing attention, helping you improve long-term data hygiene.
Inaccurate or uncontrolled listing edits can lead to confusion, lost traffic, and brand inconsistency. Having full visibility into changes helps avoid these pitfalls. Consider this:
Brands that maintain accurate listings across platforms see 70% more in-person visits from local search.
Over 60% of consumers are less likely to visit a business with incorrect online information.
Data management transparency strengthens internal accountability and reduces risk across distributed teams.
By tracking both system-driven corrections and manual edits, the Account Activity Report provides the visibility you need to keep listings aligned, accurate, and secure.
Section 1: Automated Data Corrections
This section summarizes all updates made automatically by the citation management system. You’ll see how many corrections occurred per field—such as business name, hours, phone, or website—giving you a high-level view of automated accuracy efforts.
Section 2: Automated Fixes by Location
Drill down to view which specific locations had corrections, what fields were changed, and the before-and-after values. Each entry includes a timestamp and service log for complete transparency.
Section 3: User Location Edits
Track changes made manually by internal users across the same critical business fields. This helps you monitor how actively your team is maintaining listings—and where manual intervention is most needed.
Section 4: User Edits by Location
Get a location-specific breakdown of user edits, including the name of the user who made the change, the modified field, old vs. new data, and the exact time the update occurred.
Your listings reflect your brand, and every change matters. The Account Activity Report empowers you to track every modification with precision, whether it's an automatic fix or a manual edit. With this level of visibility, you can maintain data integrity, improve local SEO, and ensure your business information remains aligned with your standards.
Start using the Account Activity Report today to gain confidence in your listings and control over your brand’s digital footprint.