Reviews From The Web (Plus Other Third Party Site Information) and Your Google My Business Profile Listing
As your Google My Business (GMB) business profile continues to become your new internet homepage (curated for you by Google), more and more information fields are being added to the Knowledge Panel (KP)
Unfortunately, you can’t control all the sections that get displayed on the KP. Some information may be added automatically by Google from a third-party website that has data deemed relevant to a user.
Ultimately, your listing may be displaying information that you do not want people to see.
Reviews From The Web
The Reviews from the Web section in your Google My Business Knowledge Panel has been around since 2016 pulling consumer reviews from third-party sites.
You should be getting reviews on various sites and not only your GMB profile.
Here are some review sites to pay attention to as they are frequently used by Google My Business:
General Third Party Sites
- Top Rated Local
- ZocDoc Vitals
- US News & World Report
- Open Table
- Restaurant Guru
- Restaurant Ji
- Uber Eats
This is not a comprehensive list, just a sample of sites found with few Google searches.
Since you can’t remove the Reviews from the Web section as it is automatically added by Google, if you have poor reviews on third-party sites, then the best course of action is to get more good reviews on those sites.
Google doesn’t update this section in real-time though, as you get new reviews, it still may be some time before your Knowledge Panel is updated.
Added below the Reviews from the Web section are Critic Reviews. To date only seen on restaurant listings, this is content found on other websites that have met Google’s requirements for a review critic.
Similar to Reviews from the Web, critic reviews are pulled in automatically to the KP and can be either positive or negative.
You have even less control over critic blurbs than user-generated reviews since the writer has been granted some subject-matter-expert authority.
Other and Various Drop-Downs
It is a somewhat rare occurrence to find one of these sections but they are a good demonstration of the places from which Google sources info.
In these examples, you see:
- Dress Code section which is sourced from Forbes
- History, Owner, & Chef sections which are sourced from the business’s own website
- Cancellation fee section which is sourced from a food critic blog
- Attire section sourced from Forbes Travel
- Signature dish section pulled in from a NYTimes article
Notice that the information in the Signature Dish section is actually from a 10-year-old article! Does the restaurant even serve this dish anymore?
Controlling Third-Party Information on Your GMB Listing
As you can see, there are many sections of your Google Business Profile that can be displayed with wrong or old information that you would not have presented to potential clients.
Contact Google support to see if they are able to disconnect information sources from your GMB listing.
If Google support is not willing to help, then get the original data source updated as a next step.
Lastly, this information can change at any time without any warning from Google. It’s important to regularly check your business listing both on desktop and on mobile as different information can be displayed on each type of device.