Blossom Case Study
Blossom Family Chiropractic opened its doors in the heart of downtown St. Petersburg on August 15th 2016. Specializing in family wellness and prenatal chiropractic care, they knew they could differentiate themselves from other chiropractors in the area. The scope of their original digital marketing plan was an in-house managed social media campaign complemented with paid online ads.
While the social media campaign was helping them build their brand, their local seo footprint was nowhere to be found. The in-house marketing team had very little experience with Google Maps and local SEO. They needed to advertise their products and services to searchers in their area to improve their discovery on Google Maps. With the added pressure of running a newly opened business they didn’t have the time to consistently manage their Google My Business listing.
Blossom Family Chiropractic came to dbaPlatform with the main goal of boosting the amount of bookings by increasing the amount of phone calls to the office as well as boosting website visits. The expert Pro Services team at dbaPlatform were able to publish consistent updates to the listing’s photos, posts and reviews. Over a 6 month period the amount of website visits more than doubled and phone calls to the office saw a dramatic increase. Their listing shot up the rankings on Google Maps and made its way into the coveted 3-pack.