Google My Business Features
Since launching in June of 2014, Google My Business has become integral to local SEO. This free tool allows businesses and marketing agencies to manage their presence across Google Maps and Google Search. From the Google My Business dashboard, you can edit business info, upload photos, publish posts, and respond to Google reviews.
Google My Business Listings Information
The first thing to do after creating a Google My Business account is to import the business listing information. Business name, address, phone numbers, website, hours of operation- make sure to fill out every relevant field. Many business owners are content to select only one category and a few Google My Business attributes, but best practice would be to select every applicable category and attribute. The more information Google has about a business listing, the better it can match that listing to relevant searches.
Google My Business Photos
Another great feature available through Google My Business is the ability to upload photos to the business listing. Start with great pictures of the exterior and interior of the location. This will help searchers find the business. Next, upload photos of products, services, staff, and more to stand out from competitors in the area.
Google My Business Posts
Perhaps the best feature on the Google My Business platform, posts allow for businesses to communicate directly with their audiences. Attach a captivating image and some compelling text to a post and watch profile views and buying actions increase. Google has four different post types available:
- What’s New- This post type is best used to keep customers updated on what’s happening with the business.
- Events- These posts give the option to set a start/end date and advertise special events such as fundraisers, demonstrations, classes, and more.
- Offer- Use offer posts to promote special offers and discounts. Be sure to include any coupon codes as well as terms and conditions.
- Product- Product posts are a great way to provide detailed information on a product such as pricing, special features, and more.
Google My Business Reviews
Google My Business Insights
The Google My Business platform is essential to any local SEO campaign. The suite of features on offer helps business owners and digital marketers manage their Google Maps business listings. Best of all, the entire platform is free. The takeaway is simple: If you manage a business and you’re not on Google My Business- well, good luck getting found.
Pro Tip: Do you or your client have multiple locations? Google My Business is great for managing a few profiles, but trying to keep up with any more than 10 can get chaotic. Consider using Google My Business automation to manage multi-location businesses and spend precious work hours more efficiently.