How to Optimize Images for Better Google My Business (GMB) Results
How to check if your page is indexed
It’s an SEO fact that photos create more engagement, reach, and click-throughs for your GMB ( now called “Business Profile Manager”) listing. However, not all pictures are created equal. When consumers are looking through your business profile on Google, are your photos enhancing your business or maybe scaring potential customers away? Note: To get access to upload photos on your business profile in Google through GMB, ensure that your business listings are verified. Once verified, Google will give you access to upload pictures, user-generated content, and videos. Google My Business Image Types What types of photos can be uploaded? Let’s qualify by size. These are the image guidelines that Google tells us:
- Format: JPG or PNG.
- Size: Between 10 KB and 5 MB.
- Recommended resolution: 720 px tall, 720 px wide.
- Minimum resolution: 250 px tall, 250 px wide.
- Quality: The photo should be in focus, well lit, and have no significant alterations or excessive use of filters. In other words, the image should represent reality.
Google differentiates images into specific types:
- Exterior Photos: Capture a photo from each direction to be easier for customers to recognize your establishment. Another recommendation is to upload pictures that show your business at different times of the day.
- Interior Photos: Capture photos showing what it’s like to stand inside your business as a customer. Portray the atmosphere of your business in your photos.
- Product Photos: Showcase the most popular products.
- Photos at Work: Capture photos of your team providing an array of services to customers.
- Food & Drink Photos: Showcase your most popular menu items.
- Common Areas: Add photos of your common areas to showcase the atmosphere
- Rooms: Showcase all the different types of rooms that you offer to guests.
- Team Photos: Show yourself and any staff to highlight your personalities. Give potential clients a feel for who you are.Show yourself and any staff to highlight your personalities and give potential clients a feel for what you’re like.
It will also analyze the image for several specific themes, tag facial expressions, and identify any text/objects in the picture.
Running your images through this free tool gives you excellent insight into the assignment of Google attribution/keywords by artificial intelligence as well as a clue about how consumers might react to an image. What About Stock Images? Google prefers that you do not use stock imagery for GMB uploads. Google definitely knows by using Vision AI if a photo is stock imagery. Some businesses have trouble getting original images, however, so what can you do if you are in that situation? If you have to use stock images for your GMB listing, try to alter the image to make it look more personal to your business. Adding a logo, or text to the image definitely helps.
Use High-Quality Images Suppose you’re posting grainy photos of your business taken on an old camera with strange angles. In that case, you may be disadvantaged against competitors who have quality, professional images. Investing in high-quality photos can set your business apart from your competition and help entice consumers to visit your business. Take a look at these stats to see the power of an optimized photo presence on GMB.
- Businesses with more than 100 images on GMB get 2,717% more direction requests than the average business
- Businesses with more than 100 images get 960% more search views than the average business
- Businesses with more than 100 images get 520% more calls than the average business