Identity

Colors

White
Primary Brand Color
HEX: #FFFFFF
R: 255    G: 255    B: 255
C: 0.0000    M: 0.0000    Y: 0.0000    K: 0.0000
Black
Primary Brand Color
HEX: #1F1F1F
R: 31    G: 31    B: 31
C: 0.0000    M: 0.0000    Y: 0.0000    K: 0.8784
Blue
Primary Brand Color | Used for areas that are clickable (CTA color)
HEX: #4B88FF
R: 75    G: 136    B: 255
C: 0.7059    M: 0.4667    Y: 0.0000    K: 0.0000
Yellow
Action/Alert Color
HEX: #FFCC33
R: 255    G: 204    B: 51
C: 0.0000    M: 0.2000    Y: 0.8000    K: 0.0000
Green
Action/Alert Color
HEX: #66CC66
R: 102    G: 204    B: 102
C: 0.5000    M: 0.0000    Y: 0.5000    K: 0.2000
Red
Action/Alert Color
HEX: #FF6666
R: 255    G: 102    B: 102
C: 0.0000    M: 0.6000    Y: 0.6000    K: 0.0000
Dark Purple
Use only if there is a specific reason (need to separate lines, for graphics, etc.)
HEX: #290046
R: 41    G: 0    B: 70
C: 0.4143    M: 1.0000    Y: 0.0000    K: 0.7255
Bright Blue
Use only if there is a specific reason (need to separate lines, for graphics, etc.)
HEX: #19BADA
R: 25    G: 186    B: 218
C: 0.8853    M: 0.1468    Y: 0.0000    K: 0.1451
Purple
Use only if there is a specific reason (need to separate lines, for graphics, etc.)
HEX: #CDC6FF
R: 205    G: 198    B: 255
C: 0.1961    M: 0.2235    Y: 0.0000    K: 0.0000
Gray 1
Used for separating areas and text
HEX: #F0F0F7
R: 240    G: 240    B: 247
C: 0.0283    M: 0.0283    Y: 0.0000    K: 0.0314
Gray 2
Used for separating areas and text
HEX: #E1E7F2
R: 225    G: 231    B: 242
C: 0.0702    M: 0.0455    Y: 0.0000    K: 0.0510
Gray 3
Used for separating areas and text
HEX: #C4D0E5
R: 196    G: 208    B: 229
C: 0.1441    M: 0.0917    Y: 0.0000    K: 0.1020
Gray 4
Used for separating areas and text
HEX: #A3ADBF
R: 163    G: 173    B: 191
C: 0.1466    M: 0.0942    Y: 0.0000    K: 0.2510
Gray 5
Used for separating areas and text
HEX: #6D747F
R: 109    G: 116    B: 127
C: 0.1417    M: 0.0866    Y: 0.0000    K: 0.5020
Gray 6
Used for separating areas and text
HEX: #363A40
R: 54    G: 58    B: 64
C: 0.1563    M: 0.0938    Y: 0.0000    K: 0.7490

Logos

Fonts

Comfortaa Regular
Logo Font
More Information: Learn More
Roboto
Used for all other type besides the logo
More Information: Learn More

dbaPlatform

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