How It Works

See your local rankings across the whole coverage area, not just one random data point. Get scans in seconds plus competitor rankings and insights. Compare weekly rankings side by side over time. Color-coded and easy-to-read.

Bonus: Set-up auto-scans to track daily, weekly, and monthly rank increase.


Run a Scan Now 

Features and Benefits

See Rankings Across a Broader Area
See Rankings Across a Broader Area

What good is being ranked #1 at a store location when searches are being performed miles away? Expand your rankings across the entire service area.

Track Rank Increase
Track Rank Increase

Create auto-scans by selecting a location, keyword, and frequency to track how a listing performs daily, weekly, or month to month. Show clients that their local SEO dollars are working.

Study the Competition
Study the Competition

Every scan includes an interactive competitor report where you can compare average rank position and see who leads amongst your competitors.

Customize Scan Metrics
Customize Scan Metrics

Set your scan area in kilometers or miles. Select from seven different grid sizes with up to 225 data points.

Meet Roger

Roger - Brand Manager

Roger manages over 10,000 locations for his global real estate company. In order to check the health of his listings, Roger had to create a separate team devoted to tracking the Google Maps rank of each location every week. Having to pull resources and money from other parts of his department to fund this endeavor was beginning to negatively affect the quality and output of his content team.

Read More

With dbaPlatform, Roger’s team could easily create auto-scans that would perform weekly keyword rank scans. What used to be a full-time ordeal now only required one day of checking reports and exporting them for review. His team now had the time they needed to focus on developing growth strategies for his locations.

Meet Linda

Linda - Marketing Agency

As a boutique marketing agency, Linda hears the question “Why don’t I show up when I Google Myself?” almost every day. Perhaps even more frustrating, Linda’s clients would show up ranked #1 on Google Maps when they performed a search from the location of their business, but when they performed the same search from the comfort of their own home their Google My Business listing was nowhere to be found.

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Linda found that most keyword rank trackers were focused more on organic SEO and the few that did offer local rank tracking, only reported on searches performed at the address of the listing. 

“A Game Changer”

"This level of insight into local pack rankings is so much better than trying to track with multiple zip codes."

Jara M.
Director of Digital Knowledge at Novulum

More Benefits

The Local Rank Tracker was designed specifically for Google Maps, giving you complete control to monitor how a listing performs in a broad service area.

Heat Map Your Rankings:
Heat Map Your Rankings:
Quickly see where your listing performs best and where it struggles.
Fight Spam Listings:
Fight Spam Listings:
View other listings in your area to determine if they are legitimate.
Research Areas For Expansion:
Research Areas For Expansion:
See areas where your brand is under performing and consider a new location.
Easy Export:
Easy Export:
All scans are saved to your account, ready to be exported as .CSV
Interactive Map:
Interactive Map:
Stop wasting scan points on oceans and uninhabitable terrain. Move your scan grid freely and center it anywhere on the map.
Google Approved:
Google Approved:
Other rank trackers use scraping bots to gather their results, which is a violation of the Google ToS.
Global Availability:
Global Availability:
The local rank tracker is directly tied into Google Maps. Run scans anywhere in the world.

Product Pricing

A drawback in other SaaS models is paying monthly for something you might only use once a month. Our pay-as-you-go pricing model means you only pay for what you use.

For only $.05 per scan point, start tracking local rank increase today.

Pricing Table

Local Rank Tracker
Local Rank Tracker
Track Rank Increase!
See how a listing ranks across town or down the street, track progress with auto scans, and monitor competitors in your area.
For each location, you get:
  • Over 200 Scan Points
  • Up to 100 Mile Scan Radius
  • Competitor Reports
  • Auto-Scans
  • Export Scans
Other rank trackers are bundled with tools you won't use, are not Google Approved, and cost $40 per month!

Complete Suites

Compare Other SEO Services with dbaPlatform

Check current industry leaders for pricing and service coverage
across local SEO optimization services in our comprehensive
Competitive Comparison Chart!

Compare service providers in these categories

  • GMB Optimization Services
  • Local Rank Tracking Tools
  • Directory Citations
  • Call Tracking
  • Concierge Full-service Solutions

See how dbaPlatform stacks up. Get an integrated tools suite and start saving time and money!

View Comparisons


Have questions? We've got answers.

How does the Local Rank Tracker work?

Local Falcon displays Google My Business rankings for listings that show up either in the Maps portion of the organic search, or from a search in the Google Maps Local Finder (i.e. Google Maps). It scans multiple points at varying distances from the target business and displays them at the same onto a Google Map.

Does the Local Rank Tracker work for all businesses?

At this time, Local Falcon does not accommodate business listings that are designated as Service Area Businesses (SAB) with hidden addresses. If your business does not come up in the autocomplete above, then unfortunately our tool won't work for you.

What countries are available to the Local Rank Tracker?

Local Falcon works everywhere in the world and with any language!

How accurate is the Local Rank Tracker?

We would not have released the tool if it was not providing accurate information. If you want more details, we created an article comparing our scan to two other local rank trackers.

What pricing plans are available?

Local Falcon is a pay-as-you-go service. The pay as you go plan allows you pay for each scan individually. You are able to fund your account with any initial amount. This is a great way to test out the scan and make sure you are happy with the information it is providing you. If you are a large agency, please contact us for pricing.

What payment processing do you accept?

Currently we are only accepting automated payments through Stripe.

Why are results different when I check in my browser?

If you have used your browser to perform a search, Google will remember that and personalize search results it further provides for you. Since we are pulling our numbers directly from the Google API, this raw data might be slightly different than a browser search. If you are performing a search on Google Maps, the zoom level of the map will be a factor as to what results are displayed as well. Since we need to set the zoom to a default level, it might be different than the zoom level you are looking at. Lastly, we want to stress that rankings are highly variable and dependent on many factors. These include variables such as has the IP address been used before to perform a similar search, are you logged in to Google or not, is the browser in incognito mode, are you using a mobile or desktop. There is no 'perfect' rank scan for local results, because everyone sees slightly different results in a real world scan. Local Falcon will provide for you a picture of the coverage area of a business for a specific keyword. This helps you compare your listing to competitors, and to see if your optimization tasks are improving the coverage area for specific keywords.

Why are results a bit different than some other rank trackers?

Other rank trackers make you choose a location to scan from, usually a zip or postal code, and will choose one spot to scan from within that area. Since a map ranking scan result can be different with even a small amount of distance, it is normal that this difference would sometimes appear. That's not to say that there won't be any anomalies. The Google API can return some funky data sometimes. If you see anything that doesn't make sense, please let us know.

Can I scan my competitors?

Definitely! If they show up in the autocomplete field above, then they can be scanned. Best part is, they won't even know you are looking. ;)

My industry has a lot of hidden address businesses, is this tool still useful?

Sure! If your business can be found in the field at the top of the page, then your business can be scanned. It's true, the results may not be accurate to real world because any businesses hiding their address won't be counted in our scan. :(   However, the scan can still provide some meaningful data. Running a scan to gather a visual idea of your rankings can be compared to a scan at a later date after search engine optimization tasks have been performed on your listing or your website. So even though the scan numbers might show lower (better) than they actually are, a comparison of scans over time will be helpful to show you if your optimization tasks have generated any positive changes.

Do you save the results of a scan that is performed?

Every scan is saved in your account. Saved scan results will be found in the Results page menu item. Data will be recorded in a csv (spreadsheet) file which includes the longitude-latitude coordinates of the scan points, and an ordered list of businesses that appeared at each of those locations.

Does the Local Rank Tracker scan multi-location businesses at the same time?

Not at this time. Multi-location business scanning features will be added shortly.

What happens if I change my address on Google My Business?

Yes, however…when you update your address in the Google My Business dashboard, Google might ask you to reverify listing, usually by postcard. This means that you won't have ownership access for a week or more, (to respond to reviews for example) until you receive your new PIN. Also note that once verified, the listing won't show up in the tool autocomplete right away as it will take a few extra days for the Google API to update completely. However, you can always send over an email to us and we'll let you know how to get a scan completed in that in-between period.

Do I have to always center the scan at my business location?

You are not limited to only scanning from the business location. You can drag the red center pin on the map to re-center the scan point and begin scanning from any point you want.

What information do you collect about me while using the site?

We will only ask for information that is necessary to be in compliance with the law. For example, we will need your address when upgrading your account to comply with tax regulations. All scan data is saved in your account for future reference and that information is kept on our servers. We are in compliance with GDPR and will not release any information about you or your account without your authorization or compelled to by law.

What does ARP & ATRP mean?

ARP = Average Rank Position. ATRP = Average Total Rank Position. The difference is that the ARP is an average of only the pins that actually have a result (position 20 or less). ATRP averages all the pins even when a business is not found (20+). This difference helps you compare if a business is ranking well across a wide area, or if they are ranking well in only a small area in the search grid.

How much of a ranking factor is a location's distance from the map centroid?

The centroid of a town/city is only important when it comes to searches performed with the location within the query. For example, a search for a “hotel in Miami” will result in Google starting the search at the center of Miami and moving outwards. However, if you are already in Miami, then Google will take your position into account above using the centroid.

Should we track rankings from the exact business location vs city center or using geo modifiers?

The proximity ranking factor makes it so that you will want to track from various points across an area in order to get a good idea of the keyword coverage area. Checking your rankings at only one point on the map, will give you a very poor idea of what is going on with the rankings. Check out for an example of using a geo-grid.

We have multiple listings for different services located within the same physical address. What is the best way to educate Google on the differences between the listings?

A business should only have one listing at an address regardless of the number of services. There is an exception when there are different departments within a business like auto dealer, and hotels, however these departments typically have their own set of hours and phone numbers. In cases like this, the best way to differentiate would be use the proper categories in GMB without overlap between the listings, and to use different/specific landing pages for each listing.

Local SEO Professional Checklist
Updated for 2020

Download the 2-page Optimizer Checklist jam-packed with more than 30 optimization tasks to ensure you're doing everything possible to beat the competition and improve your Google My Business listing. Our gift to you, this is the same list our Pro Services team uses to get fast results.


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