What is dbaPlatform?
dbaPlatform is a powerful marketing automation platform that brands, franchises, and agencies use to coordinate and scale content distribution through their local merchant channels.
As a certified Google Partner, dbaPlatform has private API access for Google My Business, and a proprietary algorithm which complies with the tenets of Local Authority™, an independent measurement of local keyword ranking. Local Authority predicts the likelyhood of a local merchant to be displayed in a consumer's high buying intent search.
dbaPlatform is comprised of 8 core influence and automation tools to empower marketing professionals to convert online buyers into local purchases.
The suite is robust, clever, and time-saving, aka "Mission Control for Local Search."
Did you know?
- Because Google gives local merchants "search result priority" over online retailers, brands are competing for top ranking in local search.
- Digital presence is now more important than your website.
- According to Google, 92% of consumers will buy locally if the product/service is in stock and available.
- dbaPlatform maximizes consumer micro moments when buying intent peaks.
Good News
It's simple to win in the local game
- Verify all the locations in GMB
- Ensure an accurate and complete profile (only 22 fields)
- Update the live inventory (where applicable)
- Restore consistent information across directories like Yelp, Apple Maps, Bing, Trip Advisor
- Make once per week posts on GMB - template CTA's are established for "learn more," "order online," "get offer," and more
- Fill your profile with current, applicable photos of your location, product, service, clients, and staff
- Respond to reviews
Let's Get Technical
For listing managers who know the value of publishing content and posting but suffer from the anarchy of a manual process, (not to mention boredom and scrambling), and desire an automated, one-touch tool to reduce heavy-lifting and increase ROI.
Local Rank Tracker
Track Google Maps ranking across a local area. Monitor progress with automated scheduled scans.
Learn More
Meet Roger.
Meet Roger, the SEO Director for a global real estate brand that has a presence in 10 countries. Roger's job is to make sure that web, phone, and foot traffic are directed to each of the 10,000 franchise locations. His team of 15 works on search engine optimization at the global, national, and local levels by updating directories, managing ad campaigns, optimizing the website, responding to reviews, posting new content, and more.
For the business stakeholders and for Roger, dominating the local landscape is a significant priority. After all, consumers aren’t looking for some national provider; instead, they are comparing local options. Even Google itself has shifted its attention to providing the best local search results to consumer queries.
So, Roger uses dbaPlatform to manage and automate local optimization and collect data on over 10,000 locations globally into a single report. Rather than making 10,000 featured posts to 10,000 locations manually each week, Roger’s team automates the process. No location worldwide is missed. Local directory listings are updated automatically. Photos are enhanced with local SEO EXIF data. Because reviews for all locations are handled in one dashboard, Roger can assign “review and response” tasks knowing that the information is centralized and simple to manage. dbaPlatform’s sophisticated suite of tools supports, organizes, and intensifies Roger's efforts to ensure that business KPIs are met and reported every month.
Take control of your locations like a boss.
Meet Linda.
Meet Linda, founder of Star Media, a boutique marketing agency delivering websites, social media, email campaigns, on-page SEO optimization, and more to dozens of clients across the United States. Linda and her 11 team members are newly offering a Local Search package helping clients capitalize on mobile buying intent.
Linda’s team began optimizing GMB profiles and uploading photos, then started making engaging weekly posts for each clients’ locations. Now the team also logs in to each profile to manage reviews and recently learned how to explore photo metadata.
Linda says that half her job is to create good marketing and the other half is reassuring clients that their marketing dollars are spent wisely. Star Media appreciates dbaPlatform’s reporting and automation tools which help Linda demonstrate growth to her clients and make mundane optimization chores a breeze.
Sometimes Star Agency employs dbaPlatform’s Pro Services team to do all the heavy lifting. The concierge service manages Linda’s clients, uploads photos, publish posts, and responds to reviews so Linda and her team can focus on client retention and bringing aboard new clients without having to do all the work. Each month Linda and her client get a white-labeled report emailed right to their inbox that compares the new month's results to their baseline.
Increase your revenue and reduce your overhead like a boss.
Experience the Benefits of Automation
Save Time
Schedule GMB content and publish to multiple locations in one click. Become super-productive and never miss a post.
Improve Ranking
Post more content in a single click and improve your search visibility, SERP results, and Maps ranking.
Automated Reports
Demonstrate value to clients with 4 detailed reporting templates that can be customized and white-labeled.
Increase Conversions
Increase visibility, traffic and profile view time to generate phone calls and driving directions.
What is the Local Authority™ Benchmark?
Predictable Results
Local Authority is a scoring system to maximize Local Search
There are 6 main components of Local Authority that measure your Listing Health, Brand Health, Engagement Health, Influence Health, and Historic Health. These metrics are averaged together to create your Local Authority. The healthier your locations are results in higher search visibility translates into more Phone Calls and Driving Directions from ready to buy consumers.
- Listing Health - Measures location profile accuracy
- Brand Health - Measures photo & post content
- Reputation Health - Measures your review ratings
- Engagement Health - Measures your responsiveness
- Influence Health - Measures your profile interacitons
- Historic Health - Measures your time online
"A perfect tool to schedule post on Google My Business"
Overall: It's great: easy, quick, full of features and the pricing is good. I like the multi post feature which allows to post the same news to a lot of mybusiness pages. It's easy to select the type of post, the picture, the text, the dates, ... I save a lot of time with this feature.
"Great Tool for Optimizing Photos"
Pros: The tool provided by DBA is amazing! It gives us the ability to enhance our photo meta data with targeted keywords and geo tag our office location. The team at DBA has done a great job of coaching us on how to get the most out of the tool and the cost is minimal. We use multiple products in the DBA platform but the Photo Optimizer is unlike anything we have seen in the market. Great job DBA!
Now it's easy to say "yes!"
Local Directory Optimization, like Google My Business, is the #1 best Return on Investment strategy for local business. Give your locations the gift of scheduled posts, optimized EXIF data, automated activity, and increased conversions for $1 per location.
Start now with 3 easy steps:
1. Connect your Google account.
2. Import your location for free.
3. Post like crazy automatically.
The pricing is a no-brainer decision for any agency at $1 per product, per location.
