Free product listings
Google and Microsoft are offering retailers free real estate on their platforms for local product inventory. Take advantage and maximize local product visibility.
Where do free product listings appear?
Search results
Free product listings on Google search results
By participating in free local product listings, products in your store can appear in free listings across Google properties, starting with search results. Product searches with local intent return a result page with a Places 3-pack featuring store listings. Local product feeds are the strongest signal used by Google to determine which stores to feature in the 3-pack. In addition, product images and "in stock" indicators are features right in the 3-pack itself.
Business Profile
Free local product listings on Google Business Profile
Users can search in-store products from within a store's Google Business Profile. From here, users can click into a Google Hosted Local Storefront (GHLSF) or the retailer's own Merchant Hosted Local Storefront (MHLSF). However, many users never click through at all. Users frequently navigate to the store once they know the product they seek is in stock.
Search results
Free local product listings on Bing search results
Bing continues to emulate the most successful aspects of Google search and even innovate beyond. Product searches with local intent surface a shopping panel featuring a carousel of free local product listings.
Shopping
Free local product listings on Bing Shopping
Bing's Shopping tab is a rich shopping UI with free product listings. Shoppers can search, filter, and sort by a variety of criteria. Because the shopper can perform very granular searches, it is critical that the retailer deliver the most attribute-rich feed possible.
Free product listings on Google search results
By participating in free local product listings, products in your store can appear in free listings across Google properties, starting with search results. Product searches with local intent return a result page with a Places 3-pack featuring store listings. Local product feeds are the strongest signal used by Google to determine which stores to feature in the 3-pack. In addition, product images and "in stock" indicators are features right in the 3-pack itself.
Free local product listings on Google Business Profile
Users can search in-store products from within a store's Google Business Profile. From here, users can click into a Google Hosted Local Storefront (GHLSF) or the retailer's own Merchant Hosted Local Storefront (MHLSF). However, many users never click through at all. Users frequently navigate to the store once they know the product they seek is in stock.
Free local product listings on Bing search results
Bing continues to emulate the most successful aspects of Google search and even innovate beyond. Product searches with local intent surface a shopping panel featuring a carousel of free local product listings.
Free local product listings on Bing Shopping
Bing's Shopping tab is a rich shopping UI with free product listings. Shoppers can search, filter, and sort by a variety of criteria. Because the shopper can perform very granular searches, it is critical that the retailer deliver the most attribute-rich feed possible.