Local Inventory

Get your products listed on Google and get more shoppers in your stores.

local grocery shopping

Shoppers are looking for the products you have in stock. Is your store being found?

Providing a local inventory feed of in-store products to Google is the best way to be found in local product searches. dbaPlatform is a trusted Google partner for SWIS and simplifies the collection and sharing of local inventory data to Google.

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One local inventory feed powers several Google surfaces.

Win the Google Maps 3-Pack

The biggest prize in local search is winning the Google Maps 3-Pack. Being listed as one of Google’s top-three recommended locations for a local product search is the visibility difference between being seen/chosen by the consumer or being lost in the “see more results” buried pages. Delivering a local inventory feed to Google indexes every word in that feed, increasing your relevance in local search for hundreds or thousands of product keywords.

GBP See What’s in Store

Shoppers can search your store’s local product inventory from within Google Business Profile with See What’s In Store (also known as SWIS). From SWIS product description pages, shoppers can start an order to pick up in-store, get directions, or call the store. It’s a robust e-commerce site built right into Google Search at the individual store level.

Local Listings on Google Shopping

Local product listings on Google Shopping are now free to retailers. These free product listings provide fast access to product details, delivery options, and store reviews. Local listing on Google Shopping is just one of the many free benefits of providing local inventory data to Google.

Google see what's in store inventory program

Run Google Local Inventory Ads Campaigns

Delivering a feed of local product inventory to Google enables local inventory ads campaigns. These local inventory ads captivate shoppers early in their product search. Local product feeds from dbaPlatform unlock local inventory ads on Google.

Google Images and Lens

Inventory feeds of local products enable your product inventory to appear in searches on Google Images and in Google Lens. Images of products in your store will feature price, availability, ratings, and more when displayed in Google Images result sets.

Features to Manage and Scale Local Presence

dbaPlatform offers the best combination to fit your needs to manage local placements on Google, Apple, Bing and hundreds of other consumer platforms.


Managing local presence on Google, Bing, Apple and other popular consumer platforms is an ongoing process. dbaPlatform has all of the features required to complete these tasks correctly and efficiently: Setup, Distribute, Optimize, and Report.


Managing local presence for multiple locations requires a specialized toolset. Only dbaPlatform provides chains, agencies and platforms with a solution for managing 5 or 5,000 locations.

Pro Services

Accelerate quantifiable results from your local presence program. dbaPlatform’s partner network provides comprehensive local presence strategic and operations.