About us

Founded in 2017 in St. Petersburg, Florida, dbaPlatform began as a clever and convenient utility to enable Google My Business optimization. Now with dozens of automated, integrated, and scalable features, dbaPlatform is more than a local SEO SaaS solution; we’re a true enterprise marketing solution that enables brands, chains, agencies, and platforms to win with local search.


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St. Petersburg - home of local SEO

Company timeline

MAR 2017

dbaPlatform founded.

MAR 2018

dbaPlatform 1.0 released.

Apr 2019

First Google product inventory location goes live.

MAY 2020

dbaPlatform becomes Google Local Feed Provider partner.

OCT 2020

dbaPlatform becomes Google Business Profile instant verification partner.

DEC 2020

dbaPlatform becomes Google Vehicles for Sale partner.

APR 2021

Chris Lydle leaves Google to join dbaPlatform as CEO. 

JUL 2021

dbaPlatform becomes a Microsoft ads partner.

SEP 2021

dbaPlatform becomes Microsoft product inventory partner.

NOV 2021

dbaPlatform becomes a Google vehicle listing ads partner.

OCT 2021

dbaPlatform becomes Waze ads partner.

AUG 2022

dbaPlatform becomes a Microsoft auto marketplace feed partner.

FEB 2023

dbaPlatform becomes Microsoft Premier Auto Marketplace partner.

APR 2023

dbaPlatform launches Google Performance Max with Vehicle Feed pilot.

How are we doing?

500+ Marketing Agencies
3,163 Users
200,000 Locations
14 Countries