---
title: Local inventory ads on Google and Microsoft | dbaPlatform
description: Local inventory ads generated from local product feeds are the most effective PPC format for driving foot traffic to retail locations.
---

 FEATURES

# Local Product Listing Ads

Local inventory ads on Google and Bing are feed-based performance ads that yield strong ROI. dbaPlatform makes getting started with inventory ads quick and painless.

![Ad-Listings-Hero](https://dbaplatform.com/hubfs/Ad-Listings-Hero.png "Ad-Listings-Hero")

## About local inventory ads

![Free vehicle listings appear in Google search results](https://dbaplatform.com/hubfs/google-logo-png-webinar-optimizing-for-success-google-business-webinar-13.png)

### Search results

![Google local inventory ads](https://dbaplatform.com/hubfs/product-ads-google.png)

### Local product listing ads on Google

Local inventory ads (or LIA) are very popular performance ads triggered by search queries for products that appear to have local intent. 

![bing-logo](https://dbaplatform.com/hubfs/bing-logo.png)

### Search results

![Local inventory ads on Bing](https://dbaplatform.com/hubfs/product-ads-bing-1.png)

### Vehicle listing ads on Bing search results

Bing has also become a big player in Local Inventory Ads. They offer comparable performance to Google inventory ads and capture a distinct audience of older, more affluent shoppers.

![Google local inventory ads](https://dbaplatform.com/hubfs/product-ads-google.png)

### Local product listing ads on Google

Local inventory ads (or LIA) are very popular performance ads triggered by search queries for products that appear to have local intent. 

[COMPARE AD SOLUTIONS ](https://dbaplatform.com/ad-solutions?hsLang=en)

![Local inventory ads on Bing](https://dbaplatform.com/hubfs/product-ads-bing-1.png)

### Vehicle listing ads on Bing search results

Bing has also become a big player in Local Inventory Ads. They offer comparable performance to Google inventory ads and capture a distinct audience of older, more affluent shoppers.

[GET STARTED TODAY ](https://dbaplatform.com/local-inventory-ads-on-google-and-microsoft?hsLang=en#contact)

## Talk to a product listing ad professional today

[![TALK TO AN EXPERT](https://no-cache.hubspot.com/cta/default/19797105/interactive-200193726469.png) ](https://dbaplatform.com/hs/cta/wi/redirect?encryptedPayload=AVxigLIIj4SEa2o7BQ1x%2FIMsWzvcIZPWPv2f6f6Mxh80jpO0LVL1yscYRSkJlMFAqWwhLYWegBBvXjTWBCLFKPw8rgHc8VVOHXvkQBX2C2gMdcvAwsyjSTL0zQNFIYJ%2F%2B4mix0RHIMIw1lNEKqWzMJDvdBysotFlR%2FzmYunnjRrQgG3O9EMvmEayBK8%3D&webInteractiveContentId=200193726469&portalId=19797105&hsLang=en)