Manage Local Presence at Scale

A SaaS solution for managing local placements on Google, Apple, Bing and hundreds of other consumer platforms.

two men talking in front of a car

Automotive Digital Retailing Starts With Local Search

Get more digital retailing leads with local presence on Google, Apple, Bing, and more.

You’ve invested in a digital retailing program. Get more local shoppers in the pipeline.

Whether you are experienced with automotive digital retailing or just getting started, attracting new online shoppers is critical to any auto dealer’s success. Engage auto shoppers early in their shopping journey with dbaPlatform.

Auto Shoppers Want To Do More From Home

The pandemic forced more of the auto buying journey to take place outside of the dealership. Surprisingly, this actually led to a steep increase in shopper satisfaction with the buying process.

Shoppers want to complete as much of the process as possible from home, allowing pure-play online sellers to eat into local dealer market share. dbaPlatform helps auto dealers provide the shopping experience today’s shoppers are seeking.

Promote On-lot Inventory

Now searchers on Google can see exactly what’s in your car inventory through your Google Business Profile, enabling you to promote all vehicles in your inventory, regardless of make or model. Connect with local shoppers who are seeking the vehicles on your lot.

More leads for your digital retailing program

With dbaPlatform, auto dealers and their agencies who support them can maximize their presence on the most important consumer platforms. Whether you support five dealerships or fifty, dbaPlatform optimizes local presence at scale.

Auto Inventory on Google

dbaPlatform has partnered with Google to allow auto dealerships to surface their auto inventory directly on Google surfaces including search and maps. Shoppers will be able to see availability, pricing, and key information about the cars for sale — all directly on Google Business Profiles.

Stay on Top of Online Reviews of Your Dealership

Auto shoppers have the opportunity to provide online reviews of dealerships on many properties. These reviews can be critical to a shopper’s decision to engage with a dealership. dbaPlatform lets auto dealerships track and respond to these reviews efficiently and at scale.