Blossom Family Chiropractic – Case Study

Blossom Family Chiropractic opened its doors in the heart of downtown St. Petersburg on August 15th, 2016. Specializing in family wellness and prenatal chiropractic care, they knew they could differentiate themselves from other chiropractors in the area. The scope of their original digital marketing plan was an in-house managed social media campaign complemented by paid online ads.

While the social media campaign was helping them build their brand, their local SEO footprint was nowhere to be found. The in-house marketing team had little experience with Google Maps and local SEO. They needed to advertise their products and services to searchers in their area to improve their discovery on Google Maps. With the added pressure of running a newly opened business, they didn’t have time to manage their Google My Business listing consistently.

Blossom Family Chiropractic came to dbaPlatform to boost the number of bookings by increasing the number of phone calls to the office and boosting website visits. The expert Pro Services team at dbaPlatform was able to publish consistent updates to the listing’s photos, posts, and reviews. Over a 6 month period, the number of website visits more than doubled, and phone calls to the office saw a dramatic increase. Their listing shot up the rankings on Google Maps and made its way into the coveted 3-pack.