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Charles Martin Case Study
Charles Martin DDS has served the Tampa community since 1982, before websites and SEO were tools for local marketing.
Charles Martin DDS has served the Tampa community since 1982, before websites and SEO were tools for local marketing. They built a strong base of patients simply through excellent dental work and word of mouth referral. Naturally, in an effort to expand, Charles Martin‘s offices hired a marketing agency to implement an organic national SEO campaign. They paid $2500 a month for online ads, backlinks, and website optimization.
The return on investment for the campaigns was less than they had hoped for—to put it mildly. And the local SEO footprint was non-existent. A direct search of “Charles Martin DDS” failed to deliver in the 3-pack (or even show up in the top 20 on Google Maps.) The office experienced no increase in the number of phone calls they received (actual results showed diminishing call volume year over year.)
While national SEO is a strategy that many local businesses have pursued, competing for the #1 organic search result nationwide as a dentist would be uber expensive and unnecessary. Charles Martin DDS only needs to establish its local presence in Tampa! And while local SEO is much less complicated, expensive, and time-consuming, this dentist office could not afford to take time away from the day-to-day business. With dbaPlatform Pro Services, they turned the problem over to a dedicated team of dbaPlatform local SEO experts who consistently publish photos, posts, and respond to reviews on their Google My Business listing. And with the power of Pro Services from dbaPlatform, Charles Martin DDS has seen increases across the board for a fraction of what they were paying before.
In a 6-month test period (compared to the previous year’s data,) Charles Martin DDS, the office almost tripled map views, more than doubled its website visits, AND a 68% increase in phone calls which leads to appointments and real, actionable value for the office.