Understanding how customers are searching for HVAC services

The blog below will cover the latest HVAC service search trends, their seasonal nature, and the target regions with high search interest and volume. By understanding these trends, you can stay ahead of the competition in the digital marketplace by optimizing your Google Business Profiles, Apple Business Connect profiles, Bing Places profiles and target your local ads on Google and Microsoft more effectively.

HVAC service search trends

HVAC service search terms

Although some search terms in the HVAC industry remain stable, recent global events have influenced how clients seek these services. Key trends to consider include:

• Local SEO Dominance: "Near me" searches are pivotal. Claiming and optimizing your Google My Business listing is essential for HVAC providers. Focus on incorporating local keywords in your website content and social media profiles. Ensure your service is easily discoverable when potential clients search for "HVAC repair near me" or "air conditioning services in [your city]."
• Online Booking Efficiency: Clients crave convenience. Invest in user-friendly online booking and scheduling tools. This simplifies the customer journey and minimizes dependence on phone-based scheduling. Platforms like Thumbtack and Handy can boost your visibility and help you manage appointments more effectively.
• Smart Home Integration: The future is in connected home solutions. Showcase your expertise in smart home technology, from installing smart thermostats to integrating HVAC systems with automated home solutions. Appeal to a tech-savvy homeowner base by demonstrating your capacity to modernize their living spaces.
• On-demand Service Availability: Immediate assistance is often a client requirement. Utilize platforms like TaskRabbit and HomeAdvisor to provide real-time service options, especially for urgent needs like emergency HVAC repairs or system maintenance. Adapt to the dynamic "gig economy" in the home service sector.
• Leveraging Online Reviews: Digital testimonials are crucial. Encourage and promote positive customer experiences, promptly address negative feedback, and actively manage your online reputation to build trust and credibility.

HVAC service search volume and seasonality

Understanding the seasonal nature of HVAC services is crucial. Like other home services, search volumes for HVAC-related terms like "AC repair" or "heating system installation" vary with the seasons. For instance, searches for "AC repair near me" typically peak in summer, coinciding with higher usage and maintenance needs.

AC repair near me search volume has been consistent but is seasonal

HVAC service search regionality

Certain regions show a higher search interest in HVAC services. States like Florida, Louisiana, Texas, and Arizona are the top performers in searching for AC repair. All four states experience long periods of scorching temperatures and high humidity, creating an intense demand for air conditioning. Florida and Louisiana have subtropical climates, while Texas and Arizona have arid regions with scorching summers. Due to the extended periods of extreme heat, residents in these states rely heavily on their air conditioners, increasing the wear and tear and the likelihood of breakdowns.

Next steps 

Taking action on HVAC service search terms: local listings

Providers of HVAC services can take advantage of these trends by using them to optimize their local listings. 

• Google Business Profiles: GBPs are a great place to incorporate the terms that homeowners are searching for. GBP attributes like owner descriptions, posts, reviews, Q&As, service descriptions, and more should be optimized with key terms.
• Apple Business Connect: Apple Business Connect is the new player in town, but it brings a high-income audience. Attract upscale homeowners with Apple Business Connect. By claiming and setting up your ABC account, you can better control how your business is seen on Apple Maps and CarPlay.
• Bing Places: While Bing Places isn’t as well known as Google Business Profiles, it is still critical that HVAC service providers account for them.

Taking action on HVAC service search terms: local ads

• Google Performance Max: Google’s new multichannel ad campaigns can be optimized with the terms and seasonality reelected in this analysis. Reach clients across Google Search, YouTube, Gmail and more.
• Google Local Service Ads: Google LSAs are absolutely mandatory for HVAC service providers.
• Microsoft Local Service Ads: Microsoft LSAs are often overlooked but provide the same LSA experience as Google, just to a different audience.

dbaPlatform has been helping HVAC service providers win with local search for six years. Please reach out below to see how we can help.