Imarc Case study

The Story

Imarc is a digital agency located in Amesbury, Massachusetts. For over 20 years, Imarc has offered digital marketing and web development services to clients from Marriott to JetBlue and IBM to RSA. In recent years, Imarc has added social media management, SEO, and Google My Business optimization to its offerings, and in Imarc’s words, “dbaPlatform has been a powerful partner.”

The Innovative Idea

Before working with dbaPlatform, Imarc, like many agencies, was manually updating information, photos, posts, and more on Google My Business for their clients. They knew Google My Business management was important for off-page SEO and good local search results, but manually updating each listing was taking a substantial amount of time.

The Execution

dbaPlatform is a Google My Business management software that allows Digital Agencies and Enterprise Clients to manage multiple business listings with a single click. The platform allows agencies to effortlessly import locations, add photos and apply EXIF data, publish and schedule posts, manage reviews (and more), to multiple locations at once, all in one place. With all of their saved time, they were able to put more attention toward other important aspects of their digital marketing campaigns.

dbaPlatform is the only Software as a Service (SaaS) available for managing virtually all aspects of Google My Business listings in one place and with one click. It’s the only option available — not only does it automate but it also schedules for agencies who want to:

• Update business information;
• Manage reviews;
• Create, optimize, schedule and publish posts;
• Create, optimize, schedule and publish photos; and,
• Set up call tracking

To start, Imarc used the photo tool to publish photos for 12 of their clients’ franchise locations. Before dbaPlatform, 11 of the locations had ZERO photo views. After the first month working with dbaPlaform, photo views increased substantially. Imarc also started with the dbaPlatform multi-location post tool, which allowed them to create a single post and publish it to multiple locations with one click. dbaPlatform is the only solution for one-touch multi-location posting to Google My Business listings. Imarc’s clients were very pleased with the huge increase in numbers overall, including more than double the inbound phone calls.

Results

This section compares all Google My Business data from the 12 franchise locations for the first month after using dbaPlatform (June 19 – July 19, 2018) compared to the 3rd month using the platform (August 7 – September 7, 2018) to show consistent increases in numbers across Map Views, Search, Discover, Direct, Photo Views, Website Visits, Phone Calls, and Driving Directions.

Conclusion

Local search is a very important part of any digital marketing strategy and is unfortunately too often overlooked. For local businesses, Google My Business listings offer the upper hand in being found locally. Without the convenience of dbaPlatform, businesses with multiple locations will find themselves spending a large part of their day updating and optimizing Google My Business listings. Updating multiple listings is time-consuming and tedious, but it doesn’t have to be anymore. dbaPlatform has proven success, like the case of Imarc’s clients. When Google listing optimization is automated, it leaves more time for other important marketing initiatives.

Imarc plans to add more locations to the platform and will continue to use dbaPlatform to build on the growth and success they’ve already accomplished for their clients thus far. If you need automation in your workflow, consider working with dbaPlatform. If you’re still unsure, read what Imarc and other current clients are saying about dbaPlatfom.

See what automation can do for you.