Health Insurance Check on Google Business Profiles

Google Business Profiles now provide health insurance check information. Learn how this data is populated and how to add, remove and edit insurance information


If you have a US-based Google Business Profile, you may see a "Check insurance info" link below your business hours. When you click on the link, it will take you to a page called "Insurance information" that shows the health insurance networks that your business accepts.

"Check insurance" info automatically shows up when any of the following supply insurance information:

  • You or your business
  • Organizations that manage your Business Profile
  • Third parties
  • Public data sources

Editing Google Business Profile insurance information

To ensure that your business appears on Google Search, Maps, and other services, you need to first add or claim your Google Business Profile and then go through the verification process. (If you require assistance, dbaPlatform offers Google Business Profile verification and claiming services.)

To get started editing your insurance information:

  1. Go to your Business Profile.
  2. Select Edit profile and then Insurance.

To remove insurance from a Google Business Profile:

  1. Select one or more insurance networks and coverage plans to remove from the list that shows up.
  2. Then, select Remove selected or Preview.

To add insurance to a Google Business Profile:

  1. Select "Add Insurance".
  2. Select the insurance networks you want to add. If you can’t find an insurance carrier, then enter it in the search bar.
  3. Select Preview.
  4. From the confirmation screen, select Save.

Things to remember about insurance information on your Google Business Profile

You can only choose insurance providers that are already listed on Google, either by the companies themselves or by insurance information suppliers. It's not possible to manually add any other insurance providers. Output Language Code: EN-US

Typically, any changes made to your Business Profile will be visible within three days. Please note that there may be a quality review process in place. Output Language Code: EN-US

Insurance information can be updated frequently. If we receive newer information from insurers and other sources, Google may review and remove previous edits. This applies to all edits made on our platform and is done to ensure accuracy.

Update information with insurers

If you want to ensure that your information is up-to-date and correct, you can consider connecting directly with health insurers or public healthcare provider databases.

Remove the check insurance link

If you remove all the insurance networks from your Business Profile, “Check insurance info” no longer appears.

Even if you remove insurer information, it may re-appear if updated by any of the following 3rd party data providers

  • Health insurers
  • Aggregated data providers
  • Organizations that manage your Business Profile
  • Authorized Business Profile users for your business

Understand insurance providers sources

The sources for insurance providers include, but aren't limited to, the following:  

  • California Department of Health Care Services (DHCS)
  • New York State Department of Health (NYSDOH)
  • Centers for Medicare & Medicaid Services (CMS) 

Google states that this insurance provider list is subject to change. This article will be updated as changes take place.


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