Microsoft Auto Inventory Ads are part of a feed-based product ad program that allows businesses to showcase their vehicle inventory on Microsoft Bing. Businesses create a feed file that contains information about their vehicles, such as make, model, year, price, and images. This feed file is then uploaded to Microsoft Advertising, and Microsoft uses it to create dynamic ads displayed to potential customers searching for vehicles on Bing.

What are the benefits of using Microsoft Auto Inventory Ads?

Showcase real-time inventory of new and used cars with a visually rich ad. Here are a few benefits of using AIA:  

• Reach bottom-of-funnel shoppers: Reach new car shoppers who are closer to making a purchase and are in the comparison and transaction stages of the consumer decision journey across the Microsoft Search and Audience Network.
• Richer experience: Showcase your vehicle photos, prices, and more to help increase your click-through rate (CTR) and qualified leads.
• Save time with automation: Use feeds with keyword-less campaigns to generate your ads faster and more efficiently. Keep those ads accurate as inventory and prices change—no need to tie your feed to Bing Places.

How do Microsoft Auto Inventory Ads work?

Microsoft Auto Inventory Ads match the vehicles in a business's feed file to relevant search queries on Microsoft Bing. For example, suppose a business has a feed file that contains information about a new Toyota Camry. In that case, Microsoft Auto Inventory Ads may display ads for those vehicles to people searching for "new Toyota Camry" on Bing.

Which vehicle types are supported?

To include a vehicle as part of your inventory feed that will be used to generate ads for vehicles, you must include the following vehicle characteristics: Vehicle ID, Title, Make, Model, Year, Trim, and State of Vehicle (New/Used/CPO).

Noting these characteristics allows dealers to list various vehicles through Microsoft Auto Inventory Ads.

Here is a list of allowable vehicle types:

• Cars
• SUVs
• Trucks
• Minivans
• Motorcycles
• Scooters
• Recreational vehicles (RVs)
• Buses
• Commercial vehicles

Microsoft Auto Inventory Ads is a powerful tool businesses can use to reach more potential customers and increase sales. dbaPlatform specializes in helping dealerships keep their feed files up-to-date, create geographically targeted ads, and continually monitor campaign performance. Contact our sales team to get your dealership started with Microsoft Auto Inventory Ads.