How-to Guide for Google’s New Auto Ads (aka Vehicle Listing Ads)

One of Google’s most recent and significant updates of 2022 is the ability to advertise auto inventory on search. Auto advertising is paired with the latest ability to post new and used car inventory to Google Business Profile.  Officially from Google, all U.S. auto dealers can now take advantage of the Vehicle Listing Ad program. 

Auto dealers can pay for their inventory to appear ahead of their competitors through the Google Vehicle Ad program. 

On March 11, 2022, Google announced that their Vehicle Listing Advertisement program is now available in the U.S. – More counties are coming soon!

More than 95% of vehicle purchasers use online search to aid in finding information. There is no better time for Google to launch an ad program to assist dealers in putting their best inventory in front of their target market. 

dbaPlatform had the honor of participating in their Alpha pilot program, which helped us master Google’s newly launched beta program. Our team knows our way around Google’s vehicle ads and how to make the program beneficial for your auto dealers. Google vehicle ads are a new ad format via search that allows users to see auto inventory from nearby dealers. Let’s dive into what this means, how you can leverage it to benefit your dealer locations, and how to get started.

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