Google recently updated its Business Profile guidelines and policies to help businesses create more accurate and informative profiles
Google Business Profile Adds Address Autocomplete Feature
Google constantly develops new features for Google Business Profiles. Keep your business up-to-date with the latest functionality for your profile.
Google has added a new feature to Google Business Profile called "Add Address Autocomplete." This feature allows businesses to use the Google Maps Platform to help customers enter the correct address on their e-commerce sites or forms. Therefore, it should have no impact on your Google local rankings.
When customers visit a business's website or fill out a form, they will see a drop-down menu of suggested addresses based on their search query. The suggestions are powered by the Google Maps Platform, which has a comprehensive database of addresses and businesses.
This new feature can help businesses in several ways. First, it can make it easier for customers to enter their addresses, leading to faster checkout times. Second, it can help businesses reduce the number of incorrect addresses entered, saving time and money in the long run.
Here are some of the benefits of using the Add Address Autocomplete feature:
- Faster checkout times: Customers can enter their address more quickly and easily, leading to shorter checkout times.
- Reduced number of incorrect addresses: Customers are less likely to enter incorrect addresses, which can save businesses time and money in the long run.
- Improved customer experience: Customers appreciate the convenience of easily entering their address, which can lead to a better overall customer experience.
Businesses must have a Google Maps Platform account to use the Add Address Autocomplete feature. Once they have an account, they can integrate the feature into their e-commerce site or form.
Google is gradually rolling out the Add Address Autocomplete feature to businesses. If you are a business owner, you can check if the feature is available by visiting your Google Business Profile and clicking the "Add Address Autocomplete" button. Read more on the Help Page.
As your business moves forward to leverage this feature, keep in mind the following:
- Make sure that your Google Business Profile information is accurate and up-to-date.
- Use descriptive keywords in your website and forms so that the Google Maps Platform can provide accurate suggestions.
- Test the feature with a variety of customers to make sure that it is working properly.
Therefore, it should have no impact on your Google local rankings. This tool allows for a better user experience and better online conversions for the business by reducing address errors and checkout times.