How to set up a Google Business Profile for your EV charging station

If you own or manage an EV charging station, setting up a Google Business Profile is a critical step to get your business in front of nearby consumers. Google Business Profile for EV stations will be displayed across Google surfaces, including search and maps.

There are two common scenarios that businesses face when setting up a Google Business Profile for EV charging stations: 

1. 1. The EV charging station is a part of the business, but not the main or only function. A great example of this is a fuel station. If you need to add an EV charging station to an existing GBP, take a look at this blog for a step-by-step guide. 
   2. The EV charging station is the primary function of the business.

If you own or manage multiple EV charging stations, please contact our team to help you bulk verify, set up, optimize, and manage all locations. 

Follow these steps to set up a Google Business Profile for your EV charging station:

1. 1. Go to the Google Business Profile website
   2. Click the Sign in button.
   3. If you don't have a Google account, create one.
   4. Once you're signed in, click the Manage my business button.
   5. Click the Add a business button.
   6. Enter the name of your EV charging station and its address.
   7. Select the EV Charging Station category.
   8. Click the Continue button.
   9. Enter your EV charging station's phone number and website (if you have one).
   10. Click the Continue button.
   11. Enter your EV charging station's hours of operation.
   12. Click the Continue button.
   13. Add photos and videos of your EV charging station.
   14. Click the Continue button.
   15. Verify your EV charging station. This can be done by phone, email, or postcard.
   16. Once your EV charging station is verified, click the Finish button.

Your EV charging station will now appear on Google Maps and Search. You can manage your Google Business Profile by clicking the Manage my business button on the Google Business Profile website. 

Here are some additional tips for setting up your Google Business Profile for an EV charging station:

• Be sure to include all of the relevant information about your EV charging station, such as the types of chargers you have, the number of ports, and the payment methods you accept.
  • These details will populate in search and maps, making it easier for potential customers to select your location. 
• Add high-quality photos and videos of your EV charging station. 
  • This will help potential customers learn more about your business and what to expect.
• Respond to customer reviews promptly and professionally.
  • This will show potential customers that you value their feedback and are committed to providing a good experience.
• Keep your Google Business Profile updated with any changes to your business information, such as your hours of operation or payment methods.
  • False or out-of-date information can quickly impact your Google presence and rankings. 

Here are some additional benefits of having a Google Business Profile for your EV charging station:

• Increased visibility: Your EV charging station will appear more prominently in Google Maps and Search results, which means that more potential customers will be able to find you.
• Improved customer engagement: You can use your Google Business Profile to interact with potential and existing customers by responding to reviews, posting updates, and adding photos and videos.
• Enhanced local SEO: Your Google Business Profile can help your EV charging station rank higher in local search results, making it more likely that people in your area will find you when they search for EV charging stations.