dbaPlatform drives 48% conversion increase with Performance Max with Vehicle Feed

The Challenge

Local listings and advertising solution dbaPlatform offers a wide range of integrated features, enabling brands, agencies, and platforms to excel in local search and efficiently enhance customer acquisition. In the ever-evolving automotive industry, the company’s vehicle dealer partners faced a twofold challenge: grappling with supply chain issues while contending with the impact of rising inflation. As a result, vehicle inventory levels surged, posing a substantial hurdle for dealerships.

The Approach

To alleviate inventory pressures, drive more qualified leads, and maintain selling margins, dbaPlatform looked to Performance Max with Vehicle Feed. It implemented a comprehensive testing framework and educated clients on the solution’s benefits. The company launched new campaigns, using its industry and ads expertise and Google best practices, including a rich assortment of assets and audience signals. The testing framework included a side-by-side test running concurrently with traditional vehicle ads.

The Results

After the ramp-up period, dbaPlatform’s clients saw positive results on KPIs within days. Performance Max with Vehicle Feed campaigns delivered an average 19% cost-per-conversion decrease over traditional Smart Shopping vehicle ads. Additionally, clients in the dbaPlatform-led Google pilot saw 22% site traffic increase and 32% decrease in cost-per-click, on average. Based on these results, dbaPlatform has begun offering Performance Max with Vehicle Feed to the rest of its dealer partners.

“Offering Performance Max with Vehicle Feed to our Google Ads clients helped them exceed their marketing objectives.” 

Justin Dombrow, SVP Advertising Solutions, dbaPlatform

Client's Primary Marketing Objectives: Generate Leads, Grow Offline Sales

Featured Product Area: Google's Performance Max with Vehicle Feed

dbaPlatform partnered with Google's Vehicle Listings team in April 2023 on the Performance Max with Vehicle Feed pilot. dbaPlatform offers a wide range of integrated features, enabling brands, agencies, and platforms to excel in local search and efficiently enhance customer acquisition. 

More information on dbaPlatform's partnership with Google's Performance Max with Vehicle Feed pilot can be found on Google Ad's August 24, 2023 Announcement.