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dbaPlatform Strengthens Sales Team with Google Veteran Mike Coffas as SVP
dbaPlatform, a leader in local presence management on Google, Microsoft, and Apple properties, is pleased to announce the addition of Mike Coffas as Senior Vice President of Sales.
dbaPlatform, a leader in local presence management on Google, Microsoft, and Apple properties, is pleased to announce the addition of Mike Coffas as Senior Vice President of Sales. With over seven years at Google on the Waze team and prior roles at People.com and ESPN, Mike brings 25 years of experience in advertising sales and digital transformation to the team.
"Mike's experience developing and scaling programs for multi-location advertising that speaks to big box retailers, c-stores, restaurants, and brands is just what we need at this time of explosive growth," said Chris Lydle, CEO of dbaPlatform. "We are thrilled to add his leadership to our team."
Mike was the Waze lead on mobile in-car solutions, retail, QSR, casual dining, and C-store partners at Google. He also managed four total high-impact voice activations with Coca-Cola & Turner Sports. In addition to his role at Google as an Advisory Mentor for Google for Startups, working with entrepreneurs of color on preparing their sales presentations for Google grants, he won two internal competitions for innovation and acceleration. Before joining Google, he was a digital ads sales leader for People.com and ESPN.
As SVP of Sales at dbaPlatform, Mike will oversee all aspects of the company's sales strategy, including customer acquisition initiatives and partner relationships that drive revenue growth while building visibility across multiple industries.
"I am excited to join the dynamic team at dbaPlatform," said Mike Coffas. "The company's commitment to helping its customers win local searches on Google, Microsoft, and Apple properties is inspiring, and I look forward to contributing to that mission."
dbaPlatform is confident that Mike's strong leadership capabilities and proven track record in growing multi-location advertising markets will make him an invaluable asset as they continue their mission to help local businesses get found on Google, Microsoft, and Apple.
dbaPlaform started in 2017 as a simple tool allowing businesses to schedule posts for Google Business Profiles. Since then, the company has grown to support local listing management on Google, Microsoft, Apple, and more for hundreds of thousands of locations. dbaPlatform's customers are among the largest grocery stores, oil companies, hospital systems, and automotive groups in the United States. Agencies supporting local businesses also rely on dbaPlatform to power their local SEO business. dbaPlatform's recent expansion into local advertising is predicated on providing agency-quality results for SaaS pricing.