Reporting & Metrics
The Power of Return on Ad Spend (ROAS)
Return on Ad Spend helps businesses understand their profit margin regarding advertising efforts and specific campaigns.
dbaPlatform blog
Keep up to date with the latest developments in local SEO, local product inventory, and local vehicle inventory.
LOCAL SEO NEWS
Microsoft Launches Performance Max Beta
Microsoft's Performance Max beta program is open worldwide as of July 26, 2023.
Kellie Henson
Jul 31, 2023
GOOGLE BUSINESS PROFILE (GMB)
Stay Ahead of Google Business Profile Suspensions
There is no perfect method to avoid Google Business Profile suspensions, but understanding the guidelines and actions to take if you face a...
Kellie Henson
Jul 31, 2023
LOCAL INVENTORY PRODUCT ADS
Remaining Vehicle Ads campaigns are upgrading to Performance Max starting September 2023
Have you received an email from Google about the September Performance Max upgrade and are unsure what to do? Are you wondering– what is this, what’s...
Justin Dombrow
Jul 28, 2023
dbaPlatform Strengthens Sales Team with Google Veteran Mike Coffas as SVP
dbaPlatform, a leader in local presence management on Google, Microsoft, and Apple properties, is pleased to announce the addition of Mike Coffas as...
Kellie Henson
Jun 20, 2023
LOCAL SEO
Top Programs in Local SEO and What Businesses Need to Use Them
Google, Microsoft, and Apple all have programs and features for local businesses to utilize and increase their online visibility. We've detailed...
Anthony Cochran
Jun 12, 2023
LOCAL SEO NEWS
Google Marketing Live 2023 and Its Implications for Local Businesses
Here's a recap of Google Marketing Live 2023 and how new features will impact the Local SEO community and local retailers.
Kellie Henson
Jun 8, 2023
CASE STUDY
Local SEO Case Study: The Parable Group increases online presence with local inventory on Google
Learn how the Parable Group, a marketing agency, utilized dbaPlatform inventory sync software to boost traffic to their local retailers.
Ryan Sandberg
May 31, 2023
GOOGLE BUSINESS PROFILE (GMB)
Health Insurance Check on Google Business Profiles
Google Business Profiles now provide health insurance check information. Learn how this data is populated and how to add, remove and edit insurance...
Sam Spalding
May 17, 2023
FREE PRODUCT LISTINGS
Get Ahead of the Curve With Google's New AI Shopping Experience
The AI update to Google Search is designed to provide users with more information & context, specifically focusing on improving shopping search...
Sam Spalding
May 11, 2023