dbaPlatform blog

Introducing the Executive Metrics Report: A Game-Changer for Google Business Insights

Revolutionize your business with the Executive Metrics Report for optimized Google Business Profiles, enhanced customer interactions, and actionable...

AI-Powered Solution Revolutionizes Business Review Management

Revolutionize your business's online reputation with Smart Review Responder, an AI-driven solution for efficient and professional review management....

LOCAL SEO

Why Performance Metrics Might Be Showing a Downtrend

Learn why your performance metrics might be declining and how to address it. Understand seasonality, industry trends, competitors, technical issues,...

LOCAL SEO

Exploring the Google Guarantee Program: Benefits and Limitations for Local Businesses

Discover the benefits and limitations of the Google Guarantee Program for local businesses. Learn about the badge of trust, consumer protection,...

LOCAL SEO

How Google Search Operates: A Deep Dive into Query Processing and Ranking

Discover how Google processes and ranks search queries for optimal results. Gain insights on query interpretation, ranking criteria, and search...

SEARCH TRENDS

HVAC Google Search Trends

Discover the latest HVAC service search trends and learn how to optimize your local listings and ads to stay ahead of the competition in the digital...

SEARCH TRENDS

Home Services Search Trends on Google

Stay competitive in the digital landscape of home services with these key search trends. Optimize your local listings, embrace smart home technology,...

SEARCH TRENDS

Google Search Trends for Franchise Businesses

Discover the latest search trends impacting franchises and how to optimize your local listings and ads to attract customers. Gain insights into...

SEARCH TRENDS

Search Trends on Google for Facility Services

Gain valuable insights on facilities services search trends, including cleaning and sanitization, energy efficiency, hybrid work environments, and...

SEARCH TRENDS

Restaurants and Food Service Google Search Trends

Discover the latest search trends in restaurants and optimize your local listings and ads. Learn about the growing demand for takeaway and outdoor...

SEARCH TRENDS

Healthcare Google Search Trends

Stay competitive in the digital healthcare landscape with this analysis of healthcare search trends. Learn about telehealth services, COVID-19...

SEARCH TRENDS

Hardware Search Trends

Discover the latest hardware search trends and how they affect retailers. Learn about popular hardware products, seasonality, and regional hotspots....

SEARCH TRENDS

Pet Vendor Search Trends

Discover the top pet-related search trends and how they impact pet retailers and service providers. From pet nutrition to DIY pet care, optimize your...

SEARCH TRENDS

Men's Apparel Search Trends

Learn how to boost your online visibility and attract customers in the men's apparel industry. Discover the latest search trends, seasonal insights,...

SEARCH TRENDS

Beauty Search Trends

Discover the latest beauty search trends and insights from Google Trends data. From clean girl makeup to DIY cosmetics, stay up-to-date with the...

SEARCH TRENDS

Home Restoration Google Search Trends

Gain insights into the latest search trends in home restoration services. Discover the rising demand for water and fire damage restoration, financing...

SEARCH TRENDS

Women's Apparel Online Search Trends

Gain a competitive edge in the women's apparel sector by understanding the search trends for women's fashion. Learn how to optimize local listings...

SEARCH TRENDS

Home Renovation Google Search Trends

Discover the latest search trends in home renovation and how they can optimize your online presence. Learn about seasonal fluctuations, regional...

Join dbaPlatform at #NRF2024 in the Startup Hub

Join dbaPlatform at NRF 2024 in the Startup Hub to discover innovative solutions for growing local presence digitally. Don't miss out on booth #1062!

GOOGLE BUSINESS PROFILE (GMB)

Webinar recap: Google & Local SEO Updates | November 2023

Discover the latest updates on Google Business Profiles and local SEO in this informative webinar recap. Gain insights on Google Core updates,...

BEST PRACTICES

Common errors that are hurting your Google Shopping performance

Getting products to show correctly through Google Shopping can be a challenge. Learn more about the most common errors businesses make with their...

GOOGLE ADS

Google Performance Max: AI Image & Text Features

Discover how Google's Performance Max-AI image and text features empower marketers to easily create and optimize assets for successful campaigns....

LOCAL INVENTORY PRODUCT ADS

Google's Performance Max: A Beginner's Guide

Google's new Performance Max campaign types open up new ways for your business to reach prospective customers. Learn more about how you can get...

GOOGLE ADS

Webinar recap: "Near You" Advertising & Performance Max

"Near me" advertising has become a standard for local businesses. But what if the customer doesn't know they want your product? This webinar explains...

GOOGLE BUSINESS PROFILE (GMB)

Google Makes Identifying Disabled-Owned Businesses Easier

Google introduced updates aimed at improving accessibility across their platforms. See what this means for users and your business.

Local rankings

Leveraging Photo Metadata for Your Business

Learn how your business can improve SEO performance through complete and accurate photo metadata.

GOOGLE BUSINESS PROFILE (GMB)

How to set up a Google Business Profile for your EV charging station

Learn how to set up a Google Business Profile for your EV charging station and boost your visibility on Google Maps and Search. Increase customer...

LOCAL INVENTORY PRODUCT ADS

Google's Demand Gen campaigns support inventory feeds

Learn how Google's Demand Gen campaigns support inventory feeds, allowing businesses to create virtual storefronts and reach a wider audience....

Reporting & Metrics

Google Search Trends: Gas Station Near Me

Discover gas station search trends and metrics and how they can drive customers to your business. Learn about the recurring spikes in searches,...

GOOGLE BUSINESS PROFILE (GMB)

How to Include Electric Vehicle Charging Stations on Google Maps

Learn how to include electric vehicle charging stations on Google Maps and increase visibility for your business.

BEST PRACTICES

Turbocharge your first-party data with Google Ads Customer Match

Enhance your Google Ads performance by leveraging first-party data with Google Ads Customer Match. Find out how to target and engage with your most...

GOOGLE ADS

What are Audience Signals? And How Does Google Use Them?

Discover how audience signals in Google Ads can impact your business. Learn how Google uses these signals to optimize ad placement and predict user...

LOCAL VEHICLE LISTING ADS

Microsoft Auto Inventory Ads: Supported Vehicle Types

Learn how to generate leads for your dealership with Microsoft Auto Inventory Ads, a powerful tool for showcasing your vehicle inventory on Bing....

GOOGLE BUSINESS PROFILE (GMB)

Google Business Profile for Medical Practices: A Beginner's Guide

Patients find healthcare providers through Google Business Profile listings. Our article provides best practices for managing all listings for...

GOOGLE BUSINESS PROFILE (GMB)

A New Reinstatement Process for Suspended Google Business Profiles

In the spirit of transparency and forcing businesses to address suspensions correctly, Google has rolled out a new reinstatement process for...

GOOGLE BUSINESS PROFILE (GMB)

Google Business Profile Adds Address Autocomplete Feature

Google constantly develops new features for Google Business Profiles. Keep your business up-to-date with the latest functionality for your profile.

GOOGLE BUSINESS PROFILE (GMB)

Google Business Profile: What's new?

Summer 2023 brought a variety of new features to Google Business Profiles. See how these changes may affect your business.

BEST PRACTICES

What are Google Vehicle Ads, and how do they work?

Google Vehicle Ads and Google Free Listings are essential to any auto dealership's online presence. Sync your on-lot inventory to Google and reach...

BEST PRACTICES

Check Max Conversion Value Settings in Your Performance Max Campaigns

Google’s Performance Max bidding algorithm is making another change that may affect your account’s performance.

LOCAL INVENTORY PRODUCT ADS

Google Local Inventory Ads and How Can They Help Your Retail Business

Google Local Inventory Ads, LIAs, are a type of Google Ads campaign. Allowing retailers to promote in-store inventory to nearby shoppers on search...

CASE STUDY

dbaPlatform drives 48% conversion increase with Performance Max with Vehicle Feed

dbaPlatform helps vehicle dealers alleviate inventory pressures, drive more qualified leads, and maintain selling margins with Performance Max with...

LOCAL SEO

Local Search Trends: Coca-Cola & Restaurant Near Me

The growth for searces like "coke near me" has continuously risen over the last seven years.

GOOGLE BUSINESS PROFILE (GMB)

New Google Business Profile Guidelines and Policies: What You Need to Know

Google recently updated its guidelines and policies for Google Business Profile (GBP). The new guidelines are designed to help businesses create more...

BEST PRACTICES

The Power of Knowing Your Customer's Lifetime Value

The Lifetime Value (LTV) of a customer represents the total revenue a business can reasonably expect from a single customer ever. It considers that...

GOOGLE BUSINESS PROFILE (GMB)

Google Business Profile: Recent Performance Metrics Changes

Google recently updated its Business Profile guidelines and policies to help businesses create more accurate and informative profiles

GOOGLE BUSINESS PROFILE (GMB)

Google Business Profile Now Lets You Manage Your Social Links

Google Business Profile (GBP) now allows you to manage your social links. You can add up to 10 social media links to your profile, and you can also...

BEST PRACTICES

Understanding Google Ads Conversion Tracking

By setting up conversion tracking, advertisers gain insights into the effectiveness of their ad campaigns, helping them make informed decisions on...

LOCAL SEO NEWS

Google Ads API Verison 14.1 is Live

Google Ads API Version 14.1: Improve your campaigns with new recommendation types, more search terms insights, and account management assistance.

Reporting & Metrics

The Power of Return on Ad Spend (ROAS)

Return on Ad Spend helps businesses understand their profit margin regarding advertising efforts and specific campaigns.

LOCAL SEO NEWS

Microsoft Launches Performance Max Beta

Microsoft's Performance Max beta program is open worldwide as of July 26, 2023.

GOOGLE BUSINESS PROFILE (GMB)

Stay Ahead of Google Business Profile Suspensions

There is no perfect method to avoid Google Business Profile suspensions, but understanding the guidelines and actions to take if you face a...

LOCAL INVENTORY PRODUCT ADS

Remaining Vehicle Ads campaigns are upgrading to Performance Max starting September 2023

Have you received an email from Google about the September Performance Max upgrade and are unsure what to do? Are you wondering– what is this, what’s...

dbaPlatform Strengthens Sales Team with Google Veteran Mike Coffas as SVP

dbaPlatform, a leader in local presence management on Google, Microsoft, and Apple properties, is pleased to announce the addition of Mike Coffas as...

LOCAL SEO

Top Programs in Local SEO and What Businesses Need to Use Them

Google, Microsoft, and Apple all have programs and features for local businesses to utilize and increase their online visibility. We've detailed...

LOCAL SEO NEWS

Google Marketing Live 2023 and Its Implications for Local Businesses

Here's a recap of Google Marketing Live 2023 and how new features will impact the Local SEO community and local retailers.

CASE STUDY

Local SEO Case Study: The Parable Group increases online presence with local inventory on Google

Learn how the Parable Group, a marketing agency, utilized dbaPlatform inventory sync software to boost traffic to their local retailers.

GOOGLE BUSINESS PROFILE (GMB)

Health Insurance Check on Google Business Profiles

Google Business Profiles now provide health insurance check information. Learn how this data is populated and how to add, remove and edit insurance...

FREE PRODUCT LISTINGS

Get Ahead of the Curve With Google's New AI Shopping Experience

The AI update to Google Search is designed to provide users with more information & context, specifically focusing on improving shopping search...

dbaPlatform Hires Justin Dombrow as Senior Vice President of Advertising Solutions

Hire supports dbaPlatform’s expansion into local advertising by adding another former Googler to its management team.

LOCAL SEO NEWS

Google Changes Triggers for Video Thumbnails to Appear in Search

Learn more about Google's changes to the triggers for video thumbnails to appear in search listings.

FREE PRODUCT LISTINGS

New Structured Data Options for Google's Merchant Listings

Learn more about how new structured data options can help inform your prospects of return policy information.

GOOGLE BUSINESS PROFILE (GMB)

Google's Core Update March 2023: The Impact on Local SEO

Google's March 2023 algorithm took 13 days to complete. It impacted Local SEO rankings by highlighting primary categories in Google Business...

LOCAL INVENTORY PRODUCT ADS

Google's Local Inventory Ads and Local Service Ads. What's the difference?

Learn more about the differences between Local Inventory and Local Service Ads and how to leverage them for your business.

LOCAL INVENTORY PRODUCT ADS

Google Search Console Now Provides Separate Reporting for Merchant Listings and Product Snippets

Recent updates in Google Search Console separate the reporting of Product snippets and Merchant listings.

GOOGLE BUSINESS PROFILE (GMB)

Does Video Scheduling for GBP Increase Your Local SEO Ranking?

Dominate local search rankings with video scheduling using the Video Scheduler feature from dbaPlatform for Business Profiles for Google Search and...

GOOGLE BUSINESS PROFILE (GMB)

How to Optimize Images for Better Google Business Profile Results

Drive user engagement by adding photos to Google Business Profiles. How can you optimize the value of these photos? Read on...

LOCAL SEO NEWS

5 ways Microsoft gets Google users and 2 ways they keep them

Google has maintained a steady lead in browser and search. Microsoft is leveraging its huge desktop footprint and ChatGPT to catch up.

GOOGLE BUSINESS PROFILE (GMB)

Understanding Google Business Profile Search Results

Let’s take a look at one company and the various searches that are displayed in response to various search terms.

GOOGLE BUSINESS PROFILE (GMB)

Improve Local Search Ranking for Keywords

The most recent changes to Google's algorithm have impacted local search ranking, making them even more relevant to users.

LOCAL SEO NEWS

Apple Business Connect: A Must-know Guide

Apple sent a shockwave through the local listing industry when it announced Apple Business Connect to the public in January 2023. Learn the basics...

GOOGLE BUSINESS PROFILE (GMB)

Essential Guide to Increasing Your Google Business Profile Rankings

Optimizing your Google Business Profile is critical, but where to begin? This article covers the basics before you move on to more sophisticated...

LOCAL VEHICLE LISTING ADS

Google Vehicle Ads: What You Need to Know About The Bidding Process

Understand the basics of Google's newest performance ad format for car and the bidding process that powers it.

LOCAL SEO NEWS

Competitive Comparison Chart for Citations and Local SEO Tool

Who are well-known brands in the online optimization landscape? Who has the best, most complete offering for your needs?

GOOGLE BUSINESS PROFILE (GMB)

Properly Optimizing Google Business Profile Categories

Here’s a deep dive into the GBP category section and numerous examples.

GOOGLE BUSINESS PROFILE (GMB)

Google My Business Profile Posts Not Working – Here is Why

If your Google My Business Posts are getting rejected and not publishing, it may be due to an internal problem at Google. Here are some tips.

BEST PRACTICES

How to Get Your Site or New Page Indexed by Google

If you have a new site or new pages on your site, the best way to get them indexed by Google is to submit them for indexing in Google Search Console.

GOOGLE BUSINESS PROFILE (GMB)

Expanding the Google Business Profile Knowledge Panel With Great Content

For many searchers, there is almost no reason to visit a company’s website. All the information they are seeking is summarized in the GMB knowledge...

GOOGLE BUSINESS PROFILE (GMB)

Using Google Business Profile Features As A Newsfeed

Your locations likely need to update the public about closures, hour changes, product availability, purchasing maxes or other business continuity...

BEST PRACTICES

When I Google Myself I Don’t Show Up

How many times have you heard this question? “Why is it that when I Google myself, I never show up?”

GOOGLE BUSINESS PROFILE (GMB)

Understand the Main Google Business Profile Local Ranking Factors

Google has told us that the main factors that determine local ranking are: Relevance, Proximity, and Prominence. Now what?

GOOGLE BUSINESS PROFILE (GMB)

How to Use Google Posts in Google Business Profiles

Google My Business Posts are the online equivalent of installing a billboard atop your building.

BEST PRACTICES

How to Automatically Geotag Photos

Geotagging photos is a Google Business Profile secret weapon.

CASE STUDY

Imarc Case study

Imarc uses dbaPlatform for Google My Business optimization to conquer their clients’ local search presence.

CASE STUDY

Charles Martin Case Study

Charles Martin DDS has served the Tampa community since 1982, before websites and SEO were tools for local marketing.

CASE STUDY

Brand Lab Case Study

Brand Lab Media is an advertising agency owned by two brothers in Loveland, Colorado. Learn how they managed local presence with dbaPlatform.

GOOGLE BUSINESS PROFILE (GMB)

What are Google Business Profiles?

Learn how to optimize your business presence on Google with Google Business Profiles. From managing information to posting updates and responding to...

BEST PRACTICES

3 Local SEO Mistakes Agencies Should Avoid

There are a lot of local SEO mistakes that an agency can make. Here are three of them.

GOOGLE BUSINESS PROFILE (GMB)

What Is Local Authority and What Does It Do for Local SEO?

A Local Authority score is an aggregate of factors: brand consistency, listing integrity, reputation, engagement, and influence.

GOOGLE BUSINESS PROFILE (GMB)

How to Respond to Good and Bad Google Reviews

Good reviews and bad reviews. Read how to handle them all on Google Business Profile.

GOOGLE BUSINESS PROFILE (GMB)

How to Use the Q&A feature on Your Google Business Profile

Keep these tips in mind to get the most from the Google Business Profile Q&A feature.

CASE STUDY

Blossom Family Chiropractic – Case Study

Blossom Family Chiropractic opened its doors in the heart of downtown St. Petersburg on August 15th 2016.

Media management

How To Manage Your Google Business Profile Photos

Learn how to optimize your Google Business Profile photos with data-driven insights using dbaPlatform’s photo manager feature.

GOOGLE BUSINESS PROFILE (GMB)

Removal of Fake Google Business Profile Listings

Fake listings on Google Maps are business listings that break Google guidelines. Read more about how guidelines are being broken in a number of...

LOCAL VEHICLE LISTING ADS

How-to Guide for Google’s New Auto Ads (aka Vehicle Listing Ads)

Google's vehicle ads are a great new tool for dealers. Learn the basics about this powerful new ad format here.

LOCAL SEO NEWS

Vicinity Update and The New Google Business Name Filter

Local optimization experts who monitored rankings knew that this was a large Maps on Google update that mainly affected keywords in the business’s...

GOOGLE BUSINESS PROFILE (GMB)

How to Create Google Business Profile Posts That Win Customers

Learning to post on your Business Profile is critical to see search results, driving directions, and in-store visits. Get tips here.

GOOGLE BUSINESS PROFILE (GMB)

Boost Your Google Maps Ranking with Pickup Today

Google's new 'Pickup Today' feature is a great new way to make your Google Business Profile stand out. Learn how to use this new tool here.

GOOGLE BUSINESS PROFILE (GMB)

Using Your Google My Business Profile Q&A Section Like A Pro

Go beyond the basics of Google Business Profile Q&A.

GOOGLE BUSINESS PROFILE (GMB)

How not to lose Local Rankings if your business moves location?

You have invested a lot of time and effort into your Google Business Profile. Don't lose it all when moving locations.

GOOGLE BUSINESS PROFILE (GMB)

Best practices for posting on your Google Business Profile

Learn the best methods for using social posts in your Google Business Profile.

Local rankings

Local SEO Rank Tracker Tools Comparison

Stack up the top local SEO rank trackers here.