Keep up to date with the latest developments in local SEO, local product inventory, and local vehicle inventory.
Learn why your performance metrics might be declining and how to address it. Understand seasonality, industry trends, competitors, technical issues,...
Discover the benefits and limitations of the Google Guarantee Program for local businesses. Learn about the badge of trust, consumer protection,...
Discover how Google processes and ranks search queries for optimal results. Gain insights on query interpretation, ranking criteria, and search...
Discover the latest HVAC service search trends and learn how to optimize your local listings and ads to stay ahead of the competition in the digital...
Stay competitive in the digital landscape of home services with these key search trends. Optimize your local listings, embrace smart home technology,...
Discover the latest search trends impacting franchises and how to optimize your local listings and ads to attract customers. Gain insights into...
Gain valuable insights on facilities services search trends, including cleaning and sanitization, energy efficiency, hybrid work environments, and...
Discover the latest search trends in restaurants and optimize your local listings and ads. Learn about the growing demand for takeaway and outdoor...
Stay competitive in the digital healthcare landscape with this analysis of healthcare search trends. Learn about telehealth services, COVID-19...
Discover the latest hardware search trends and how they affect retailers. Learn about popular hardware products, seasonality, and regional hotspots....
Discover the top pet-related search trends and how they impact pet retailers and service providers. From pet nutrition to DIY pet care, optimize your...
Learn how to boost your online visibility and attract customers in the men's apparel industry. Discover the latest search trends, seasonal insights,...
Discover the latest beauty search trends and insights from Google Trends data. From clean girl makeup to DIY cosmetics, stay up-to-date with the...
Gain insights into the latest search trends in home restoration services. Discover the rising demand for water and fire damage restoration, financing...
Gain a competitive edge in the women's apparel sector by understanding the search trends for women's fashion. Learn how to optimize local listings...
Discover the latest search trends in home renovation and how they can optimize your online presence. Learn about seasonal fluctuations, regional...
Join dbaPlatform at NRF 2024 in the Startup Hub to discover innovative solutions for growing local presence digitally. Don't miss out on booth #1062!
Discover the latest updates on Google Business Profiles and local SEO in this informative webinar recap. Gain insights on Google Core updates,...
Getting products to show correctly through Google Shopping can be a challenge. Learn more about the most common errors businesses make with their...
Discover how Google's Performance Max-AI image and text features empower marketers to easily create and optimize assets for successful campaigns....
Google's new Performance Max campaign types open up new ways for your business to reach prospective customers. Learn more about how you can get...
"Near me" advertising has become a standard for local businesses. But what if the customer doesn't know they want your product? This webinar explains...
Google introduced updates aimed at improving accessibility across their platforms. See what this means for users and your business.
Learn how your business can improve SEO performance through complete and accurate photo metadata.
Learn how to set up a Google Business Profile for your EV charging station and boost your visibility on Google Maps and Search. Increase customer...
Learn how Google's Demand Gen campaigns support inventory feeds, allowing businesses to create virtual storefronts and reach a wider audience....
Discover gas station search trends and metrics and how they can drive customers to your business. Learn about the recurring spikes in searches,...
Learn how to include electric vehicle charging stations on Google Maps and increase visibility for your business.
Enhance your Google Ads performance by leveraging first-party data with Google Ads Customer Match. Find out how to target and engage with your most...
Discover how audience signals in Google Ads can impact your business. Learn how Google uses these signals to optimize ad placement and predict user...
Learn how to generate leads for your dealership with Microsoft Auto Inventory Ads, a powerful tool for showcasing your vehicle inventory on Bing....
Patients find healthcare providers through Google Business Profile listings. Our article provides best practices for managing all listings for...
In the spirit of transparency and forcing businesses to address suspensions correctly, Google has rolled out a new reinstatement process for...
Google constantly develops new features for Google Business Profiles. Keep your business up-to-date with the latest functionality for your profile.
Summer 2023 brought a variety of new features to Google Business Profiles. See how these changes may affect your business.
Google Vehicle Ads and Google Free Listings are essential to any auto dealership's online presence. Sync your on-lot inventory to Google and reach...
Google’s Performance Max bidding algorithm is making another change that may affect your account’s performance.
Google Local Inventory Ads, LIAs, are a type of Google Ads campaign. Allowing retailers to promote in-store inventory to nearby shoppers on search...
dbaPlatform helps vehicle dealers alleviate inventory pressures, drive more qualified leads, and maintain selling margins with Performance Max with...
The growth for searces like "coke near me" has continuously risen over the last seven years.
Google recently updated its guidelines and policies for Google Business Profile (GBP). The new guidelines are designed to help businesses create more...
The Lifetime Value (LTV) of a customer represents the total revenue a business can reasonably expect from a single customer ever. It considers that...
Google recently updated its Business Profile guidelines and policies to help businesses create more accurate and informative profiles
Google Business Profile (GBP) now allows you to manage your social links. You can add up to 10 social media links to your profile, and you can also...
By setting up conversion tracking, advertisers gain insights into the effectiveness of their ad campaigns, helping them make informed decisions on...
Google Ads API Version 14.1: Improve your campaigns with new recommendation types, more search terms insights, and account management assistance.
Return on Ad Spend helps businesses understand their profit margin regarding advertising efforts and specific campaigns.
Microsoft's Performance Max beta program is open worldwide as of July 26, 2023.
There is no perfect method to avoid Google Business Profile suspensions, but understanding the guidelines and actions to take if you face a...
Have you received an email from Google about the September Performance Max upgrade and are unsure what to do? Are you wondering– what is this, what’s...
dbaPlatform, a leader in local presence management on Google, Microsoft, and Apple properties, is pleased to announce the addition of Mike Coffas as...
Google, Microsoft, and Apple all have programs and features for local businesses to utilize and increase their online visibility. We've detailed...
Here's a recap of Google Marketing Live 2023 and how new features will impact the Local SEO community and local retailers.
Learn how the Parable Group, a marketing agency, utilized dbaPlatform inventory sync software to boost traffic to their local retailers.
Google Business Profiles now provide health insurance check information. Learn how this data is populated and how to add, remove and edit insurance...
The AI update to Google Search is designed to provide users with more information & context, specifically focusing on improving shopping search...
Hire supports dbaPlatform’s expansion into local advertising by adding another former Googler to its management team.
Learn more about Google's changes to the triggers for video thumbnails to appear in search listings.
Learn more about how new structured data options can help inform your prospects of return policy information.
Google's March 2023 algorithm took 13 days to complete. It impacted Local SEO rankings by highlighting primary categories in Google Business...
Learn more about the differences between Local Inventory and Local Service Ads and how to leverage them for your business.
Recent updates in Google Search Console separate the reporting of Product snippets and Merchant listings.
Dominate local search rankings with video scheduling using the Video Scheduler feature from dbaPlatform for Business Profiles for Google Search and...
Drive user engagement by adding photos to Google Business Profiles. How can you optimize the value of these photos? Read on...
Google has maintained a steady lead in browser and search. Microsoft is leveraging its huge desktop footprint and ChatGPT to catch up.
Let’s take a look at one company and the various searches that are displayed in response to various search terms.
The most recent changes to Google's algorithm have impacted local search ranking, making them even more relevant to users.
Apple sent a shockwave through the local listing industry when it announced Apple Business Connect to the public in January 2023. Learn the basics...
Optimizing your Google Business Profile is critical, but where to begin? This article covers the basics before you move on to more sophisticated...
Understand the basics of Google's newest performance ad format for car and the bidding process that powers it.
Who are well-known brands in the online optimization landscape? Who has the best, most complete offering for your needs?
Here’s a deep dive into the GBP category section and numerous examples.
If your Google My Business Posts are getting rejected and not publishing, it may be due to an internal problem at Google. Here are some tips.
If you have a new site or new pages on your site, the best way to get them indexed by Google is to submit them for indexing in Google Search Console.
For many searchers, there is almost no reason to visit a company’s website. All the information they are seeking is summarized in the GMB knowledge...
Your locations likely need to update the public about closures, hour changes, product availability, purchasing maxes or other business continuity...
How many times have you heard this question? “Why is it that when I Google myself, I never show up?”
Google has told us that the main factors that determine local ranking are: Relevance, Proximity, and Prominence. Now what?
Google My Business Posts are the online equivalent of installing a billboard atop your building.
Geotagging photos is a Google Business Profile secret weapon.
Imarc uses dbaPlatform for Google My Business optimization to conquer their clients’ local search presence.
Charles Martin DDS has served the Tampa community since 1982, before websites and SEO were tools for local marketing.
Brand Lab Media is an advertising agency owned by two brothers in Loveland, Colorado. Learn how they managed local presence with dbaPlatform.
Learn how to optimize your business presence on Google with Google Business Profiles. From managing information to posting updates and responding to...
There are a lot of local SEO mistakes that an agency can make. Here are three of them.
A Local Authority score is an aggregate of factors: brand consistency, listing integrity, reputation, engagement, and influence.
Good reviews and bad reviews. Read how to handle them all on Google Business Profile.
Keep these tips in mind to get the most from the Google Business Profile Q&A feature.
Blossom Family Chiropractic opened its doors in the heart of downtown St. Petersburg on August 15th 2016.
Learn how to optimize your Google Business Profile photos with data-driven insights using dbaPlatform’s photo manager feature.
Fake listings on Google Maps are business listings that break Google guidelines. Read more about how guidelines are being broken in a number of...
Google's vehicle ads are a great new tool for dealers. Learn the basics about this powerful new ad format here.
Local optimization experts who monitored rankings knew that this was a large Maps on Google update that mainly affected keywords in the business’s...
Learning to post on your Business Profile is critical to see search results, driving directions, and in-store visits. Get tips here.
Google's new 'Pickup Today' feature is a great new way to make your Google Business Profile stand out. Learn how to use this new tool here.
Go beyond the basics of Google Business Profile Q&A.
You have invested a lot of time and effort into your Google Business Profile. Don't lose it all when moving locations.
Learn the best methods for using social posts in your Google Business Profile.
Stack up the top local SEO rank trackers here.